Happy New Year blog readers! Hope you had a wonderful holiday and a great start to the new year. We are looking forward to bringing you another year full of labeling and packaging insights and information.
Label Art Tip: Research Shows Using Text, Color Makes Food Labels Easier to Understand http://ow.ly/gC5SK
Nutrition labels provide lots of information, but how useful is that information if the consumer doesn't understand it? This article explains how colors, rather than just numbers, can be more useful for the consumer. The study also suggests labeling nutrition information on the front of the package.
Would you prefer a color label system for food?
Trade Show Schedule
This week we've been updating our 2013 Trade Show schedule. We've added a couple new shows this year. We might add more so be sure to check back for a show near you.
|Weber Trade Show Schedule 2013|
|WestPack||February 12-14, 2013||Anaheim Convention Center||5411|
|SouthPack||March 6-7, 2013||Orange County Convention Center||1627|
|United Fresh||May 14-16, 2013||San Diego Convention Center||1524|
|Dairy-Deli-Bake||June 2-4, 2013||Orange County Convention Center||TBA|
|Pack Expo 2013||September 23-25, 2013||Las Vegas Convention Center||919|
RFID wristbands enhance the Disney experience for visitors http://ow.ly/gBThX
We've seen RFID technology to track inventory and even connect goers to social media. Disney has found a way to incorporate RFID wristbands into the Disney World experience to help the customer and also increase sales.
This sounds like a great way for the park to eliminate long lines and build engagement with their visitors. The MagicBands work as a room key, park ticket FastPass and credit card.
Today there are so many ways you can communicate with a customer but one way remains the most powerful: The face-to-face meeting.
Trade shows are a great place to have a quick face-to-face meeting. We look forward to meeting new and existing customers at WestPack next month.
Top 2013 Packaging Trends
The Top Ten Packaging Trends for 2013 http://ow.ly/gBoI2
Packaging Digest put together a top ten list of packaging trends for 2013 that include challenges and opportunities. We look forward to the new year in packaging.
In Weber news..
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