Labeling Innovations from Weber

RFID Wristband Connects Concert-Goers with Social Media - Huge Success

Posted by Margaret O'Leary

Jul 2, 2012 10:18:00 AM


Radio-Frequency Identification (RFID) labels and tags are a great solution to manage inventory and control warehouse costs. We frequently work with customers who want to save money on missing pallets or save time that is otherwise used for manually counting inventory. In addition to tracking products, you can also use them to work with people.

I recently came across an interesting article about RFID wristbands for the music festival Bonnaroo. At Bonnaroo, concert attendees were given a wristband as a ticket that could be linked to their social media accounts.

They were able to “check-in” to a stage and immediately have a status or tweet posted to their account. On top of that, concert –goers were instantly added to a drawing for a VIP upgrade, free merchandize package and more. This year was a huge success for the wristbands because over 90% of the attendees linked their social media accounts to the wristband.

The festival promoters were able to gather this data and get a better picture of the demographics, needs and concerns of their customers.

Next year concert-goers will be able to do even more with their RFID wristband at Bonnaroo, like add money to their wristbands and have it scanned to pay for food, drinks, merchandize, etc.

Here are a few ideas on how to use RFID:

  • Track inventory in a store by attaching a tag to the product
  • Track marathon runners by applying an RFID label to the number card each runner wears
  • Track airport luggage and eliminate the delay caused by stopping to scan the barcodes on the bags
  • Maintain inventory in a library by including an RFID label inside the book


We’re excited to see the new developments in RFID technology and smart tags and will be sharing those with our readers

Can you think of other ways companies can use RFID labels or tags?

Topics: Labels, RFID

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