As a typical brewery, you are constantly on the lookout for innovative ways to make your products stand out, whether it's in a retail setting or sold from a tap room cooler. A captivating label that distinguishes you from the competition is key to attracting attention and expanding your customer base. Let's face it, more often than not, a consumer's choice is influenced by the label itself.
While there are many ways to create impressive looking labels, like using metallic papers and exotic label materials, they tend to be expensive. And breweries are always looking to keep their label price at the magic <$0.10/label threshold. Right?
Weber Packaging recently started helping breweries use a simple, economical process to make their labels stand out. It might even get your customers to play with your label and show others.
It’s called Cast & Cure. It’s a cost-effective in-line process that creates a shiny reflective area on your label using UV coating and a specialty film. And it doesn’t really add much to your basic label cost.