Labeling Innovations from Weber

Where do I start??

No one ever really thinks about labels (unless you are a label person like me!) Labels exist on products to convey information. Perhaps you have come across labels when shopping that either entice you to buy a product or confuse you about just what it is. Some labels work better than others. It's all in the design.

There isn't one perfect label design that fits everything, but a well-designed label hits several key points:

Clear communication: It effectively conveys the product information, including brand, name, and key features. Think easy-to-read fonts and clear hierarchy in what info is most important.

The primary function of a label is to accurately represent the product it is attached to. It is crucial to clearly convey what the product is, its composition, and the quantity contained within. Imagine the confusion if someone mistook a bottle of blue window cleaner for raspberry fruit punch! It is essential to make it effortless for consumers to identify the product and access any vital information about it.

This becomes even more critical when dealing with chemical or pharmaceutical products. In urgent situations, medical professionals or emergency responders require precise and concise details about the product they are handling.

To address this need, these types of products often utilize specialized extended text labels. These labels provide a comprehensive amount of information readily available alongside the medicine or chemical product.

Visually appealing: Product labels often are used to sell a product from the store shelf. It catches the consumer's eye with a design that reflects the brand personality. This could be bright colors for a playful product or a sleek design for something more sophisticated.

Brands strategically utilize color and design to stand out from their competitors on the store shelf. Consider the iconic associations we make with certain colors and brands - Coca-Cola with red, Tide with orange, and John Deere with green.

Choose a color scheme and style that aligns with your brand identity. Your label can feature vibrant photos or intricate illustrations in a variety of colors. Incorporating innovative label materials like metallic films, fluorescent colors, and tactile laminations can elevate your product's visual appeal and make it unforgettable.

Consumers often make decisions based on visual cues, so make sure your label catches their eye before they commit to a brand.

Choose a font style that is easily legible from afar and incorporate your logo to firmly establish your brand identity. 

Functional: The size and shape of the label have to fit the product and the material has to be appropriate for the environment it will be in (e.g., waterproof for a beverage).

Cutting-edge label materials now encompass freezer-grade media that securely sticks in subzero conditions, specialized laminations resistant to chemicals to preserve label clarity, waterproof BOPP vinyl materials tailored for beverages, and robust durable label materials designed for outdoor or harsh settings.

Here's how these come together:

So now that you have the basics of a label, what else do I need to think about? This is where the artistic design part of the label comes in.

Consider the product: Food carries a distinct emotional resonance compared to, for example, a box of screws. What specific vibe do you aim to evoke with your label's appearance? Should it exude deliciousness or industrial functionality? Will it bring joy or simplify life? How do you want your customers to feel when they see it? Or does their emotional response even matter in the grand scheme of things?

A jar of jam might use a cute, colorful label with a handwritten font, while a bottle of high-end olive oil might have a more minimalist design with a focus on clean lines and earthy tones.Your new beer could embrace a lighthearted and witty persona, while a fresh laundry detergent exudes power and purity.

Think about the target audience: Consider the intended person who will be reading the label: Are you targeting a construction worker who values product reliability and durability, requiring the label to remain intact for an extended period?

Or perhaps a no-nonsense nurse in need of critical dosage information for a new medicine? A label for baby food should be clear, informative, and trustworthy, while a label for a new energy drink might be more edgy and attention-grabbing.

Food labeling doesn't need to be hard.

When you put a label on your food product, there are many requirements to have it be successful

The label has to be accurately applied. Plus you need it to convey your message or the packaging requirements for your industry, and it should last the lifetime of your product. 

Food packaging comes in an ever-increasing array of containers and design shapes. This can be a challenge for small to medium companies with limited resources. Many times manufacturers are applying labels by hand which is very time-consuming and costly. But now there are automatic labeling systems of all sizes and types that can not only label just about any type of container, but they also are quite cost-effective.

Let's explore some of the many different styles of food packaging now available.

Food Containers and Labeling Recommendations

Top and/or Bottom Labeling

A label is applied to the top, bottom or multiple sides of a product. This is one of the most common container shapes. It can be a box, clamshell, shrink-wrapped, pouch or any other flat-sided product where a label can be wiped onto the surface. Sometimes products are required to have a label on top for identification/marketing purposes and will need another label on the bottom with ingredient or nutritional facts.

Label Materials:  Weber offers a variety of labels to meet the demands of food packaging. Each material is selected to endure a wide range of environmental extremes from refrigerated to freezer/wet and humid storage. Plain paper labels work well for temporary labels while longer term labels need to be more durable like a BOPP or paper with a lamination for protection.

Labeling Systems: Depending on the required line speed, the Alpha HSM works great for one sided labeling, usually top-down. It can also be laid on its side to label sides of products. The HSM is a modular label applicator capable of high labeling speeds in a wide variety of optional sizes. The powered unwind and rewind keep the HSM labeling accurately and consistently at all times.

The Alpha Compact is a more economical version of a topside or bottom-apply label applicator. It is easy to operate and has a smaller footprint to fit tight spaces. Perfect for first-time labeling system users.

And the Pack Leader 211D is the right label applicator to use for top/bottom labeling. It comes with two ELF-20 label applicators mounted opposite each other on a built-in conveyor. This system allows you to label both top and bottom of a container in one pass.

And when you need date coding, Weber can supply their Markoprint X1-Jet inkjet coders. The system can mount right on your label applicator and uses convenient HP ink cartridges for no-mass coding. 

Wrap-Around Bottle Labeling

A label is wrapped around a straight-sided container like a bottle, jar or cylinder. Food containers for sauces, oils, salad dressings, and more can be labeled accurately and quickly at up to 40 products or more per minute. If your container has a taper, that can be handled with a different applicator that angles the label (see Tapered Container Labeling below.)

Label Materials:  You can use a variety of labels to label your round container depending on the usage and storage. When picking a material, think about how durable the label needs to be. If the container holds oils, sauces or something that might stain or make the ink run on the label, you should use a gloss or matte laminate for protection. Plain paper labels work well for temporary labels while longer term labels need to be more durable like a BOPP or paper with a lamination for protection.

Labeling Systems: Most labeling systems are chosen by the label size and line speed needed. If you are labeling small containers with labels under 4" tall, the Pack Leader ELF-50 is a very economical solution. The ELF-50 is a portable tabletop unit that can be moved into production when needed. These are usually used with hand-fed production but you could connect to an automated line as long as you keep it to about 25-30 products per minute depending on product size.

When you need to go faster and perhaps use a larger label, the Pack Leader PL-501 is the choice. You can use labels up to 6" tall and apply them at speeds up to 40-50 products per minute. It is super reliable and easy to set up. The PL-501 is a staple in many food and beverage companies.

When you have a food production line that is all about speed, the Pack Leader PRO-625 can help you label at up to 130'/minute. The PRO-625 can do wrap-around labeling as well as one side and two-sided labeling of containers. The labeling heads can tilt on axis so they can be used with tapered or shaped products.

And when you need date coding, Weber can supply their Markoprint X1-Jet inkjet coders. The system can mount right on your label applicator and uses convenient HP ink cartridges for no-mass coding. 

C-Wrap (Clamshell) Labeling

Many food packaging operations are now using clamshell containers for bakery goods, pre-made meals, fresh produce, and much more. A long continuous label is applied to three sides of container. These are the standard labels used by many bakeries for clamshell labeling of cookies, doughnuts and muffins. The label is presented by the applicator and the clamshell literally runs into it. Brushes then wrap the label on top and beneath the container as it travels by. The label acts as a closure for the container. 

Label Materials:  Most times, labels used in clamshell labeling are very temporary, usually only for a day or two. Paper labels are the economical choice here. Preprinted labels can be colorful and protected with a gloss or matte varnish for added durability, especially during shipment. Laminates are not used very often as this makes the container harder to open unless the label is perforated.

Small bakeries or food companies that use clamshells might be using preprinted labels that leave room for variable data to be added by a thermal transfer printer. This is usually when a small run of labels is needed or there are frequent changes in ingredients or nutrition facts. Often times these labels are hand-applied.

Labeling Systems: The best option for a clamshell labeling system is the Pack Leader PL-211CS which is specifically designed to apply labels on three sides of a product. The PL-211CS is built for a diverse range of container sizes is fast and easy. The standard one-touch screen and label sensors make it simple to adjust for various labeling applications. And, with the manual position setting, your labels are placed accurately on the product, each and every time. 

If you need date coding, Weber can supply their Markoprint X1-Jet inkjet coders. The system can mount right on your label applicator and uses convenient HP ink cartridges for no-mass coding. 

Recessed Lid Labeling

A wide variety of today's pre-packaged foods come in clear plastic containers that have recessed lid for added strength. Foods like prepared salads, sauces, produce, spices, dips, soups and more find their way into these containers. It can sometimes be tricky to get your label automatically applied correctly as it has to reach into the recess to stick and adhere to the package. 

Label Materials:  Clear plastic containers often contain fresh products that need refrigeration or freezing.  And the labels are usually the main branding POS labels for the product. You want to make sure your labels not only look fantastic, but will stand up to the low temperatures and moist conditions found in these environments.

If your food products are dry and will be stored in room temperature, you can go with a paper label but I would recommend a lamination for durability. You want that label to keep looking great to attract a buyer's attention. 

If your products will see cold temps and moisture, I would recommend a vinyl or BOPP material that is made for cold temps and is moisture-resistant. Small quantities of either of these label types would benefit from digital label printing while larger runs of 10,000 or more would be more cost-effective being run on a flexo press.

Labeling Systems: Weber has two Alpha label applicators that work well for recessed labeling. The only real considerations are speed and price. The Alpha Compact is a more economical choice for top-down recessed labeling of these kind of containers. It has a small footprint and can label up to 164' per minute. An extended peeler plate allows the Alpha Compact to reach very close to the recess and get the label affixed.

The Alpha HSM is a modular high-speed label applicator that can apply labels up to 164 feet/minute. One of the unique features of the HSM is that you can hook up two Alpha HSM label applicators in tandem for zero downtime labeling. When one system runs out of labels, the other system automatically kicks in and seamlessly begins labeling where the other HSM left off. The powered servo drive unwind and rewinders increase labeling accuracy.

If you need date coding, Weber can supply their Markoprint X1-Jet inkjet coders. The system can mount right on your label applicator and uses convenient HP ink cartridges for no-mass coding. 

Pouch Labeling

With the invention of the stand-up pouch, suddenly many products previously packaged in boxes now have a new high-tech home. Pouches, mainly made of plastic derivatives and recyclables, are often pre-printed. But many manufacturers use a generic branded pouch and call out contents on a colorful front label, usually accompanied by an ingredients/nutrition value label on the back. Pouches need to be labeled empty, before filling unless using special equipment.

Label Materials:  Pouch labels need to have a little give so that they stretch when the pouch is filled. BOPP or vinyl film labels work best as they adhere well and adjust themselves when the pouch expands. Paper labels can be used but often run into problems if the pouches are bulging.

Label Materials:  Pouch labels have to have a little give so that they stretch when the pouch is filled. BOPP or vinyl film labels work best as they adhere well and adjust themselves when the pouch expands. Paper labels can be used but often run into problems if the pouches are bulging.

Labeling Systems: For entry-level pouch labeling, the Pack Leader ELF-20 is best. It has a small footprint and can be easily moved out of the way between packaging runs. When combined with a shuttle feeder, pouches can be automatically loaded onto the conveyor for labeling. Speeds up to 30-40/minute.

The Alpha Compact is the next choice for top-down pouch labeling. It has a small footprint and can label up to 60 pouches/minute depending on the speed of the shuttle feeder and label size. A wipe-down brush affixes the label to the pouch for better adhesion. It's easy to set-up and run.

The Alpha HSM is a modular high-speed label applicator that can apply labels up to 164 feet/minute. Combined with a high-quality shuttle feeder, this system can crank out accurately-labeled pouches quickly all day long. One of the unique features of the HSM is that you can hook up two Alpha HSM label applicators in tandem for zero downtime labeling. When one system runs out of labels, the other system automatically kicks in and seamlessly begins labeling where the other HSM left off. The powered servo drive unwind and rewinders increase labeling accuracy.

If you need date coding, Weber can supply their Markoprint X1-Jet inkjet coders. The system can mount right on your label applicator and uses convenient HP ink cartridges for no-mass coding. 

Tapered Container Labeling

Labeling tapered containers can be tricky. We have all seen and used these product that come in the little tubs, often used for dips, sauces, seasonings, dairy products, produce and more. The containers usually have a top label (see recessed labeling above) and a side label. The tricky part is the side label. Because the container is tapered, it has a smaller circumference around the bottom than the top.

For a label to lay flat correctly and look level, the printed label needs to be curved. We call it a smiley label since it looks like a smile! When put on a taped container correctly, it follows the outside shape perfectly.

Most tapered containers are labeled on top and around the side with a special "smiley" label.

The side label on a tapered container needs to have a curve to lay flat. We call them "smiley" labels.

Label Materials:  Since these labels are usually temporary, lasting 30 days or less, they can be either laminated paper labels or BOPP/film labels for more durability. Many times these containers are refrigerated so they need protection from the moisture and cold. Both types of labels work well with the plastic containers. Just be sure to get the specifications of the taper on your container and give it to your label printer as they need to match the curves for a successful match.

Labeling Systems: The Pack Leader PRO-625 is the best choice  for consistency labeling tapered containers. With the PRO-625, labeling for a diverse range of containers is fast and easy – regardless of size or shape. The standard one-button teach product and label sensors make it simple to adjust for various labeling applications. And, with the manual position setting, your labels are placed accurately on the product, each and every time.

The PRO-625 has label heads that tilt on a 12-degree x-y axis, the PRO-625 even works well for tapered or shaped products. The label count feature lets you precisely track progress at any point during the production run. Chain aligners center your product before entering top hold-down controls that keep the product in place.

Did we cover everything?

I doubt it but that should cover 95% of the containers used in the food industry today. If you have something not mentioned or would like to talk about how we can help label your food items, contact us today at info@weberpackaging.com or use the free sample offer below.

Weber Packaging Solutions has over 90 years of experience helping customers label their food products successfully. We can help you get the right labeling system, the best labels for the application, and back it with expert customer service to keep your production lines rolling.

One of the biggest challenges for cold temperature labeling and packaging is ensuring a product’s label will withstand the extreme cold, wet, freezing or changing application conditions of the cold chain.  We can help with our Arctic products!

Common Problems

In frozen food labeling, labels can become stiff and fall off in the
freezer.

In refrigerated labeling, if outdoor temperatures are hot and humid, labels may flag or fall off when transported from store to home.

In beverage labeling, bottles often move from place to place, like a
cold refrigerator to a warm car, creating condensation and affecting label performance.

The Solution

To help with all these issues, Weber has expanded their Arctic 300 portfolio to include NEW direct and thermal transfer labels. These labels feature a unique hot melt adhesive with excellent tack and ultimate adhesion to a variety of surfaces.

The labels with this versatile adhesive can be applied at temperatures as low as -10 degrees Fahrenheit and has a service range of -65 to +150 degrees Fahrenheit.  It can also be counted on to work great at room temperature creating a true all temperature economic identification solution for any food or packaging labels.

Manufacturers often find custom food labeling and packaging a challenging process, especially transitioning from the warehouse to the store door.  There are many questions for manufacturers to answer, including:

• What do you need to include on your food labels?
• What’s the best process to get the food labels on the packaging in a consistent, efficient manner?

Having the right labeling is critically important for both your sales team and overall revenue, as well as for consumer information. This article will walk through what needs to be included on food labels, what the best process is for labeling, and how print-and-apply print engines work to make the process efficient and productive.

What’s Required on your Labels? 

Complying with complex regulations, which can vary from state-to-state, can be difficult for many people who create food products. You need a reliable and secure food-labeling system that guarantees not only content accuracy but also performance for the application (for example, sticking to a container that will be kept in cold, warm or wet environments).

So, what does your business need?

The FDA requires a statement of identity, net contents, a nutrition facts panel, ingredient statement, warnings for allergens, and the name and place of your business. The FDA does not require “use by”, “best buy,” or similar information on food. However, there is a proposed federal law to standardize food date information to make it easier for consumers to understand.

When applying labels, there are things you want to avoid. Two of the most important are:

• Obsolete labels with incorrect information
• Not having enough of the correct labels for your labeling run

These concerns are why you want to think twice about having “Best by” and similar label dates in your preprinted label with original artwork. While it’s possible to add dates to custom labels, it’s not the most productive or efficient option for your business. And ensuring you have enough labels for your products requires extra pre-planning that doesn’t always work out.

 One of the biggest challenges for companies that manufacture and sell products to large supermarket and retail chains is meeting the mandated labeling requirements. If you are shipping your products to their giant distribution centers, you need to have all your product labeling in step or they might not accept your shipment.

This was the case for one of Minnesota’s largest salad and side dish purveyors, Mrs. Gerry’s. They were requested to start applying adjacent corner labels to their cartons of prepared salads, side dishes, desserts, and coleslaws. These labels had to contain the GS1 information for the product including use by date, product information, and bar codes for tracking. 

Steady growth has been the trademark for Mrs. Gerry’s which had a humble start back in 1973 when Gerry and Jerry Vogt founded the company in support of Jerry’s sales position selling meats to grocery stores. Jerry wanted to offer more food-related products so he could provide a full menu to his clients. They bought a small building of just 1,100 square feet in Albert Lea, Minnesota, adding two stoves, a sink, and a cooler, and they were in business.

Gerry’s family became the first employees and they used Mrs. Gerry’s family recipe for potato salad as the first product. The company began to grow and, using fresh local ingredients, turned out 70,000 pounds of salad by hand in 1974. New recipes were added and building additions were added to accommodate the expanding product lines.

Fast forward to 2018 and Mrs. Gerry’s now sells over 35 millions pounds of product a year in their 215,000 square-foot facility. The company sells over 120 different products including pasta salads, cole slaws, salad kits, desserts, Premium Mashed Potatoes and much more. Sourcing their ingredients locally as much as possible, about 90% of their potatoes are grown within 15 miles of the Albert Lea plant. They buy massive truckloads of potatoes which are off-loaded in seconds using a whole truck tilt unloading system. 

The rural town of Stewartville, Minnesota, holds one of the best kept secrets when it comes to salad dressings. But that secret is getting out through sales at Walmart and other major area retailers. 

The small but mighty Jimmy’s Salad Dressing & Dips (www.jimmysdressing.com) has built up a strong following and continues to grow their distribution each year. We recently visited Operations Manager, Sam Slightam, and SQF Practitioner & Office Coordinator, Abby Rager, to get the full story on the production and packaging of these tasty treats.

Jimmy’s is best known for their salad dressings which include Thousand Island, Blue Cheese, Ranch, Sweet & Sour, Coleslaw and more. They also make Ranch Vegetable, Dill Vegetable, Spinach, Taco and HolySmoke! dips along with Tartar Sauce and Caramel Dips. These products can be found in the refrigerated sections of the produce aisle at Walmarts and other grocery stores throughout the Midwest primarily in Minnesota, Iowa and Wisconsin.

Their story all began back in 1958 when Sam’s grandfather, Jimmy, and his wife, Ella, opened a restaurant called the Fish House in Stewartville, MN. Over time, Jimmy grew tired of the available salad dressing on the market and decided to make his own. He came up with a fresh, flavorful, creamy dressing that was a hit. The local patrons loved the handmade dressings and wanted to buy some to take home with them. Jimmy started hand-packing his “Fish House” salad dressing for home use and the legend grew. Soon local grocers wanted to carry the Fish House salad dressing in their stores.

Then, in 1990, Jimmy’s son Tom purchased the salad dressing business, officially naming it “Jimmy’s Salad Dressing & Dips” as a tribute to his father.  Watch a video about Jimmy’s.

With the tag line, “Homemade Taste. Hometown Goodness.”, Jimmy’s has always been dedicated to producing the highest quality dressings and dips. And it’s very apparent when you see their production facility in Stewartville, MN. The best fresh ingredients are used to create original recipes. Products are sourced locally to support the community and to maintain consistent quality. The products are made in small batches, one flavor per day, to maximize freshness and stringent food quality guidelines.

One of the most important steps taken on the road to their success has been getting SQF certified. The SQF (Safe Quality Food) Program is recognized by the Global Food Safety Initiative (GFSI) and links primary production certification to food manufacturing, distribution and agent/broker management certification. Administered by the Food Marketing Institute (FMI), SQF benefits from continual retailer feedback about consumer concerns. This allows your customers to have confidence in your food safety program and know that you have a rigorous food safety system in place.

Jimmy’s continued success had created a need to automate their production and packaging line to keep up with demand. In the past, up to 1000 cartons a day had to be hand-labeled before production could begin. For a small company, this is a very labor-intensive and time consuming job. 

Their production line recently added automated labeling equipment to help speed things up and adhere to the requirements of Walmart’s PTI (Product Traceability Initiative) GS1 regulations. Jimmy’s needed to add a GS1-128 bar code label to adjacent sides of every carton of salad dressing. Walmart needs this for tracking store inventory, food safety and recall, effective quality control, faster receiving , and to measure supplier performance.