Labeling Innovations from Weber

 One of the biggest challenges for companies that manufacture and sell products to large supermarket and retail chains is meeting the mandated labeling requirements. If you are shipping your products to their giant distribution centers, you need to have all your product labeling in step or they might not accept your shipment.

This was the case for one of Minnesota’s largest salad and side dish purveyors, Mrs. Gerry’s. They were requested to start applying adjacent corner labels to their cartons of prepared salads, side dishes, desserts, and coleslaws. These labels had to contain the GS1 information for the product including use by date, product information, and bar codes for tracking. 

Steady growth has been the trademark for Mrs. Gerry’s which had a humble start back in 1973 when Gerry and Jerry Vogt founded the company in support of Jerry’s sales position selling meats to grocery stores. Jerry wanted to offer more food-related products so he could provide a full menu to his clients. They bought a small building of just 1,100 square feet in Albert Lea, Minnesota, adding two stoves, a sink, and a cooler, and they were in business.

Gerry’s family became the first employees and they used Mrs. Gerry’s family recipe for potato salad as the first product. The company began to grow and, using fresh local ingredients, turned out 70,000 pounds of salad by hand in 1974. New recipes were added and building additions were added to accommodate the expanding product lines.

Fast forward to 2018 and Mrs. Gerry’s now sells over 35 millions pounds of product a year in their 215,000 square-foot facility. The company sells over 120 different products including pasta salads, cole slaws, salad kits, desserts, Premium Mashed Potatoes and much more. Sourcing their ingredients locally as much as possible, about 90% of their potatoes are grown within 15 miles of the Albert Lea plant. They buy massive truckloads of potatoes which are off-loaded in seconds using a whole truck tilt unloading system. 

The rural town of Stewartville, Minnesota, holds one of the best kept secrets when it comes to salad dressings. But that secret is getting out through sales at Walmart and other major area retailers. 

The small but mighty Jimmy’s Salad Dressing & Dips (www.jimmysdressing.com) has built up a strong following and continues to grow their distribution each year. We recently visited Operations Manager, Sam Slightam, and SQF Practitioner & Office Coordinator, Abby Rager, to get the full story on the production and packaging of these tasty treats.

Jimmy’s is best known for their salad dressings which include Thousand Island, Blue Cheese, Ranch, Sweet & Sour, Coleslaw and more. They also make Ranch Vegetable, Dill Vegetable, Spinach, Taco and HolySmoke! dips along with Tartar Sauce and Caramel Dips. These products can be found in the refrigerated sections of the produce aisle at Walmarts and other grocery stores throughout the Midwest primarily in Minnesota, Iowa and Wisconsin.

Their story all began back in 1958 when Sam’s grandfather, Jimmy, and his wife, Ella, opened a restaurant called the Fish House in Stewartville, MN. Over time, Jimmy grew tired of the available salad dressing on the market and decided to make his own. He came up with a fresh, flavorful, creamy dressing that was a hit. The local patrons loved the handmade dressings and wanted to buy some to take home with them. Jimmy started hand-packing his “Fish House” salad dressing for home use and the legend grew. Soon local grocers wanted to carry the Fish House salad dressing in their stores.

Then, in 1990, Jimmy’s son Tom purchased the salad dressing business, officially naming it “Jimmy’s Salad Dressing & Dips” as a tribute to his father.  Watch a video about Jimmy’s.

With the tag line, “Homemade Taste. Hometown Goodness.”, Jimmy’s has always been dedicated to producing the highest quality dressings and dips. And it’s very apparent when you see their production facility in Stewartville, MN. The best fresh ingredients are used to create original recipes. Products are sourced locally to support the community and to maintain consistent quality. The products are made in small batches, one flavor per day, to maximize freshness and stringent food quality guidelines.

One of the most important steps taken on the road to their success has been getting SQF certified. The SQF (Safe Quality Food) Program is recognized by the Global Food Safety Initiative (GFSI) and links primary production certification to food manufacturing, distribution and agent/broker management certification. Administered by the Food Marketing Institute (FMI), SQF benefits from continual retailer feedback about consumer concerns. This allows your customers to have confidence in your food safety program and know that you have a rigorous food safety system in place.

Jimmy’s continued success had created a need to automate their production and packaging line to keep up with demand. In the past, up to 1000 cartons a day had to be hand-labeled before production could begin. For a small company, this is a very labor-intensive and time consuming job. 

Their production line recently added automated labeling equipment to help speed things up and adhere to the requirements of Walmart’s PTI (Product Traceability Initiative) GS1 regulations. Jimmy’s needed to add a GS1-128 bar code label to adjacent sides of every carton of salad dressing. Walmart needs this for tracking store inventory, food safety and recall, effective quality control, faster receiving , and to measure supplier performance.