---
title: Weber's Blog on Labels & Labeling Solutions | coupon labels
description: coupon labels | We Identify Your World. Learn about labels and labeling systems in Weber's blog, Labeling Innovations from Weber
---
**Phone 1.800.843.4242 • [info@weberpackaging.com](mailto:info@weberpackaging.com) • 711 W. Algonquin Rd., Arlington Heights, IL 60005
[](http://www.weberpackaging.com)
# Labeling Innovations from Weber
## [The Basics of Label Design](https://info.weberpackaging.com/blog/the-basics-of-label-design)
Posted by [Chris Erbach](https://info.weberpackaging.com/blog/author/chris-erbach)
Jul 23, 2024 3:07:00 PM
Where do I start??
No one ever really thinks about labels (unless you are a label person like me!) Labels exist on products to convey information. Perhaps you have come across labels when shopping that either entice you to buy a product or confuse you about just what it is. Some labels work better than others. It's all in the design.
There isn't one perfect label design that fits everything, but a well-designed label hits several key points:
Clear communication: It effectively conveys the product information, including brand, name, and key features. Think easy-to-read fonts and clear hierarchy in what info is most important.
The primary function of a label is to accurately represent the product it is attached to. It is crucial to clearly convey what the product is, its composition, and the quantity contained within. Imagine the confusion if someone mistook a bottle of blue window cleaner for raspberry fruit punch! It is essential to make it effortless for consumers to identify the product and access any vital information about it.
This becomes even more critical when dealing with chemical or pharmaceutical products. In urgent situations, medical professionals or emergency responders require precise and concise details about the product they are handling.
To address this need, these types of products often utilize specialized extended text labels. These labels provide a comprehensive amount of information readily available alongside the medicine or chemical product.
Visually appealing: Product labels often are used to sell a product from the store shelf. It catches the consumer's eye with a design that reflects the brand personality. This could be bright colors for a playful product or a sleek design for something more sophisticated.
Brands strategically utilize color and design to stand out from their competitors on the store shelf. Consider the iconic associations we make with certain colors and brands - Coca-Cola with red, Tide with orange, and John Deere with green.
Choose a color scheme and style that aligns with your brand identity. Your label can feature vibrant photos or intricate illustrations in a variety of colors. Incorporating innovative label materials like metallic films, fluorescent colors, and tactile laminations can elevate your product's visual appeal and make it unforgettable.
Consumers often make decisions based on visual cues, so make sure your label catches their eye before they commit to a brand.
Choose a font style that is easily legible from afar and incorporate your logo to firmly establish your brand identity.
Functional: The size and shape of the label have to fit the product and the material has to be appropriate for the environment it will be in (e.g., waterproof for a beverage).
Cutting-edge label materials now encompass freezer-grade media that securely sticks in subzero conditions, specialized laminations resistant to chemicals to preserve label clarity, waterproof BOPP vinyl materials tailored for beverages, and robust durable label materials designed for outdoor or harsh settings.
Here's how these come together:
So now that you have the basics of a label, what else do I need to think about? This is where the artistic design part of the label comes in.
Consider the product: Food carries a distinct emotional resonance compared to, for example, a box of screws. What specific vibe do you aim to evoke with your label's appearance? Should it exude deliciousness or industrial functionality? Will it bring joy or simplify life? How do you want your customers to feel when they see it? Or does their emotional response even matter in the grand scheme of things?
A jar of jam might use a cute, colorful label with a handwritten font, while a bottle of high-end olive oil might have a more minimalist design with a focus on clean lines and earthy tones.Your new beer could embrace a lighthearted and witty persona, while a fresh laundry detergent exudes power and purity.
Think about the target audience: Consider the intended person who will be reading the label: Are you targeting a construction worker who values product reliability and durability, requiring the label to remain intact for an extended period?
Or perhaps a no-nonsense nurse in need of critical dosage information for a new medicine? A label for baby food should be clear, informative, and trustworthy, while a label for a new energy drink might be more edgy and attention-grabbing.
[Read More](https://info.weberpackaging.com/blog/the-basics-of-label-design)
Topics: [Labels](https://info.weberpackaging.com/blog/topic/labels), [Digital Labels](https://info.weberpackaging.com/blog/topic/digital-labels), [Food Labels](https://info.weberpackaging.com/blog/topic/food-labels), [craft beer labels](https://info.weberpackaging.com/blog/topic/craft-beer-labels), [cannabis labeling](https://info.weberpackaging.com/blog/topic/cannabis-labeling), [coupon labels](https://info.weberpackaging.com/blog/topic/coupon-labels), [coffee labels](https://info.weberpackaging.com/blog/topic/coffee-labels), [cold product labeling](https://info.weberpackaging.com/blog/topic/cold-product-labeling), [frozen food labels](https://info.weberpackaging.com/blog/topic/frozen-food-labels), [freezer labels](https://info.weberpackaging.com/blog/topic/freezer-labels), [chemical labeling](https://info.weberpackaging.com/blog/topic/chemical-labeling), [kombucha labels](https://info.weberpackaging.com/blog/topic/kombucha-labels), [pressure-sensitive labels](https://info.weberpackaging.com/blog/topic/pressure-sensitive-labels), [booklet labels](https://info.weberpackaging.com/blog/topic/booklet-labels)
---
## [Peel & Redeem Coupon Labels](https://info.weberpackaging.com/blog/peel-redeem-coupon-labels)
Posted by [Chris Erbach](https://info.weberpackaging.com/blog/author/chris-erbach)
Jul 18, 2018 2:36:05 PM
You see them everywhere. Small labels attached to your products at the grocery store, Walmart or big box store that allow you to peel them off and save money at check out.
[](http://blog.weberpackaging.com/wp-content/uploads/2013/09/Coupon-plow-fold-label.jpg)
Weber prints many of these type of labels and in this blog we will feature two examples of "Point of Purchase Coupon" labels.
These labels are perfect for adding to packages like boxes, clamshells, bottles, and bags to give your customer a discount or rebate buying incentive. It's a good way to get your product noticed or to entice a potential buyer into trying your brand for the first time.
Two of the most common types of coupon labels are the extended-content, multi-panel construction label that works best for mail in rebates that requires more space for text and the simple peel off coupon with deadened adhesive on the back. The peel-off coupons are usually collected at check out and the savings are immediate.
## **How to Apply Coupon Labels **
There are two basic ways to apply your new coupon labels. The method you use is dependent on whether your products are on the manufacturing line or already offline or in-store.
### *• Towa Hand-Held Labeler *
When your products are already at the store or at the warehouse, you can apply the labels by hand (labor-intensive!) using an affordable hand-held labeling tool. We would recommend something like the Towa hand-held labeler. Available in six different sizes, the Towa is perfect for small labeling jobs and on-demand labeling.
If you plan to use a hand-held labeler to apply your coupon labels, remember that your labels need to be wound on a 1" core and the roll has to be no more than about 5" in diameter.
This method is labor intensive because you have to swipe the labeler on each product, one at a time. If you have a lot of items to label, this could take a while!
*[](http://blog.weberpackaging.com/wp-content/uploads/2013/08/Screen-Shot-2013-08-30-at-10.01.20-AM.png)*
### *• Automated Label Applicators *
If you plan ahead and can label your products while still being manufactured on a conveyor line, you can use one of the many labeling systems on the market.
We would recommend either a PackLeader labeling system or a [Weber Alpha Compact](http://www.weberpackaging.com/compact-alpha-label-applicator.html) label applicator. Automated labeling methods like this are meant for high-volume labeling that also requires close accuracy (like your coupon label).
Depending on the shape of your product and the speed of the line, you can choose from a range of systems including the [PackLeader 501 for round containers](http://www.weberpackaging.com/packleader-PL-501-label-applicator.html) like beverages or the [Weber Alpha Compact](http://www.weberpackaging.com/alpha-compact-label-applicator.html) which is perfect for applying labels to the top or sides of a product.
Both systems are economical yet full of advanced features like rugged die-cast aluminum construction, single-key calibration, automatic recognition of missing labels, in-production speed adjustment, and more.
An example of a tricky application is this coupon label applied to a clamshell plastic container filled with trail mix. The clamshell lid is recessed so the label needs to be blow onto the top of the clamshell using a Alpha Tamp-Blow labeling system. The label is brought to within a 1/4" of the product (clearing the lip) and is then blown onto the lid.
[](http://blog.weberpackaging.com/wp-content/uploads/2013/09/Natures-Nutrition-Granola-Label.jpg)
[Read More](https://info.weberpackaging.com/blog/peel-redeem-coupon-labels)
Topics: [Label Applicators](https://info.weberpackaging.com/blog/topic/label-applicators), [Labels](https://info.weberpackaging.com/blog/topic/labels), [Digital Labels](https://info.weberpackaging.com/blog/topic/digital-labels), [Food Labels](https://info.weberpackaging.com/blog/topic/food-labels), [coupon labels](https://info.weberpackaging.com/blog/topic/coupon-labels)
---
[All posts](https://info.weberpackaging.com/blog/all)
**FOLLOW Weber Packaging Solutions**
[](http://linkedin.com/company/weber-packaging-solutions-inc-/)[](https://www.youtube.com/c/WeberPackaging)[](https://www.instagram.com/weberpackaging/)[](https://www.facebook.com/WeberPackaging)
---
[](https://cta-redirect.hubspot.com/cta/redirect/326660/e52c7d9c-ff85-4652-b095-a77b5ad27b80)
### Subscribe to Email Updates
### RECENT POSTS
### POSTS BY TOPIC
- [Labels (41)](https://info.weberpackaging.com/blog/topic/labels)
- [Food Labels (25)](https://info.weberpackaging.com/blog/topic/food-labels)
- [Digital Labels (19)](https://info.weberpackaging.com/blog/topic/digital-labels)
- [Label Applicators (18)](https://info.weberpackaging.com/blog/topic/label-applicators)
- [Labeling Systems (18)](https://info.weberpackaging.com/blog/topic/labeling-systems)
- [Label Printers (12)](https://info.weberpackaging.com/blog/topic/label-printers)
- [custom labels (11)](https://info.weberpackaging.com/blog/topic/custom-labels)
- [craft beer can labels (10)](https://info.weberpackaging.com/blog/topic/craft-beer-can-labels)
- [Label printer applicator (8)](https://info.weberpackaging.com/blog/topic/label-printer-applicator)
- [craft beer label materials (7)](https://info.weberpackaging.com/blog/topic/craft-beer-label-materials)
- [craft beer labels (7)](https://info.weberpackaging.com/blog/topic/craft-beer-labels)
- [GHS Labeling (6)](https://info.weberpackaging.com/blog/topic/ghs-labeling)
- [Trade Show (6)](https://info.weberpackaging.com/blog/topic/trade-show)
- [Weber News (6)](https://info.weberpackaging.com/blog/topic/weber-news)
- [90th anniversary (5)](https://info.weberpackaging.com/blog/topic/90th-anniversary)
- [Beer Labeling (5)](https://info.weberpackaging.com/blog/topic/beer-labeling)
- [RFID (5)](https://info.weberpackaging.com/blog/topic/rfid)
- [Traceability Labels (5)](https://info.weberpackaging.com/blog/topic/traceability-labels)
- [CIJ (4)](https://info.weberpackaging.com/blog/topic/cij)
- [Green Initiatives (4)](https://info.weberpackaging.com/blog/topic/green-initiatives)
- [Zebra label printers (4)](https://info.weberpackaging.com/blog/topic/zebra-label-printers)
- [food safety (4)](https://info.weberpackaging.com/blog/topic/food-safety)
- [freezer labels (4)](https://info.weberpackaging.com/blog/topic/freezer-labels)
- [Digital label printing (3)](https://info.weberpackaging.com/blog/topic/digital-label-printing)
- [Industrial tabletop label printer (3)](https://info.weberpackaging.com/blog/topic/industrial-tabletop-label-printer)
- [Markoprint Ink Jet Coders (3)](https://info.weberpackaging.com/blog/topic/markoprint-ink-jet-coders)
- [Model 4050 (3)](https://info.weberpackaging.com/blog/topic/model-4050)
- [Printer Ribbons (3)](https://info.weberpackaging.com/blog/topic/printer-ribbons)
- [RFID label printer (3)](https://info.weberpackaging.com/blog/topic/rfid-label-printer)
- [Thermal-Transfer Ribbons (3)](https://info.weberpackaging.com/blog/topic/thermal-transfer-ribbons)
- [Variable-height labeling (3)](https://info.weberpackaging.com/blog/topic/variable-height-labeling)
- [Zebra ZE500 print engine (3)](https://info.weberpackaging.com/blog/topic/zebra-ze500-print-engine)
- [Zebra ZT600 printers (3)](https://info.weberpackaging.com/blog/topic/zebra-zt600-printers)
- [blank labels (3)](https://info.weberpackaging.com/blog/topic/blank-labels)
- [chemical labeling (3)](https://info.weberpackaging.com/blog/topic/chemical-labeling)
- [cider labels (3)](https://info.weberpackaging.com/blog/topic/cider-labels)
- [cold product labeling (3)](https://info.weberpackaging.com/blog/topic/cold-product-labeling)
- [frozen food labels (3)](https://info.weberpackaging.com/blog/topic/frozen-food-labels)
- [kombucha labels (3)](https://info.weberpackaging.com/blog/topic/kombucha-labels)
- [pack leader PL-501 (3)](https://info.weberpackaging.com/blog/topic/pack-leader-pl-501)
- [pressure-sensitive labels (3)](https://info.weberpackaging.com/blog/topic/pressure-sensitive-labels)
- [2 Fools Cider (2)](https://info.weberpackaging.com/blog/topic/2-fools-cider)
- [GS1 labeling (2)](https://info.weberpackaging.com/blog/topic/gs1-labeling)
- [Go-Label (2)](https://info.weberpackaging.com/blog/topic/go-label)
- [Go-Mark 100 Wax Ribbons (2)](https://info.weberpackaging.com/blog/topic/go-mark-100-wax-ribbons)
- [HP Indigo label press (2)](https://info.weberpackaging.com/blog/topic/hp-indigo-label-press)
- [LA-2050 (2)](https://info.weberpackaging.com/blog/topic/la-2050)
- [RFID labeling (2)](https://info.weberpackaging.com/blog/topic/rfid-labeling)
- [RFID tags (2)](https://info.weberpackaging.com/blog/topic/rfid-tags)
- [Transthin 400 labels (2)](https://info.weberpackaging.com/blog/topic/transthin-400-labels)
- [Walmart mandates (2)](https://info.weberpackaging.com/blog/topic/walmart-mandates)
- [ZE-500 (2)](https://info.weberpackaging.com/blog/topic/ze-500)
- [beer labeling system (2)](https://info.weberpackaging.com/blog/topic/beer-labeling-system)
- [booklet labels (2)](https://info.weberpackaging.com/blog/topic/booklet-labels)
- [cannabis labeling (2)](https://info.weberpackaging.com/blog/topic/cannabis-labeling)
- [coffee labels (2)](https://info.weberpackaging.com/blog/topic/coffee-labels)
- [coupon labels (2)](https://info.weberpackaging.com/blog/topic/coupon-labels)
- [craft beer brewers (2)](https://info.weberpackaging.com/blog/topic/craft-beer-brewers)
- [craft beer label ebook (2)](https://info.weberpackaging.com/blog/topic/craft-beer-label-ebook)
- [craft beverage labels (2)](https://info.weberpackaging.com/blog/topic/craft-beverage-labels)
- [craft soda labeling (2)](https://info.weberpackaging.com/blog/topic/craft-soda-labeling)
- [craft soda labels (2)](https://info.weberpackaging.com/blog/topic/craft-soda-labels)
- [extended content labels (2)](https://info.weberpackaging.com/blog/topic/extended-content-labels)
- [food labeling systems (2)](https://info.weberpackaging.com/blog/topic/food-labeling-systems)
- [high-speed labeling (2)](https://info.weberpackaging.com/blog/topic/high-speed-labeling)
- [inkjet printers (2)](https://info.weberpackaging.com/blog/topic/inkjet-printers)
- [label printer applicators (2)](https://info.weberpackaging.com/blog/topic/label-printer-applicators)
- [print engines (2)](https://info.weberpackaging.com/blog/topic/print-engines)
- [print-apply (2)](https://info.weberpackaging.com/blog/topic/print-apply)
- [4-sided carton labeling (1)](https://info.weberpackaging.com/blog/topic/4-sided-carton-labeling)
- [Bestcode (1)](https://info.weberpackaging.com/blog/topic/bestcode)
- [Cast and cure finishing (1)](https://info.weberpackaging.com/blog/topic/cast-and-cure-finishing)
- [DataMatrix bar codes (1)](https://info.weberpackaging.com/blog/topic/datamatrix-bar-codes)
- [ECO thermal-transfer ribbons (1)](https://info.weberpackaging.com/blog/topic/eco-thermal-transfer-ribbons)
- [Epson C6000 (1)](https://info.weberpackaging.com/blog/topic/epson-c6000)
- [Epson C6000 Series inkjet label printers (1)](https://info.weberpackaging.com/blog/topic/epson-c6000-series-inkjet-label-printers)
- [Epson C6500 (1)](https://info.weberpackaging.com/blog/topic/epson-c6500)
- [Epson ink cartridges (1)](https://info.weberpackaging.com/blog/topic/epson-ink-cartridges)
- [Epson inkjet labels (1)](https://info.weberpackaging.com/blog/topic/epson-inkjet-labels)
- [GS1 DataMatrix (1)](https://info.weberpackaging.com/blog/topic/gs1-datamatrix)
- [GS1 Healthcare GS1 (1)](https://info.weberpackaging.com/blog/topic/gs1-healthcare-gs1)
- [HD Flexo (1)](https://info.weberpackaging.com/blog/topic/hd-flexo)
- [HP ink cartridges (1)](https://info.weberpackaging.com/blog/topic/hp-ink-cartridges)
- [ISO certification (1)](https://info.weberpackaging.com/blog/topic/iso-certification)
- [ISO certified company (1)](https://info.weberpackaging.com/blog/topic/iso-certified-company)
- [Ink Jet Coders (1)](https://info.weberpackaging.com/blog/topic/ink-jet-coders)
- [Labeling Regulations (1)](https://info.weberpackaging.com/blog/topic/labeling-regulations)
- [Mother Road Soda (1)](https://info.weberpackaging.com/blog/topic/mother-road-soda)
- [On-Demand Color Label Printing (1)](https://info.weberpackaging.com/blog/topic/on-demand-color-label-printing)
- [Pack Expo Trade show (1)](https://info.weberpackaging.com/blog/topic/pack-expo-trade-show)
- [Pack Leader ELF-50 (1)](https://info.weberpackaging.com/blog/topic/pack-leader-elf-50)
- [Product Feeders (1)](https://info.weberpackaging.com/blog/topic/product-feeders)
- [RFID Basics (1)](https://info.weberpackaging.com/blog/topic/rfid-basics)
- [Social Media (1)](https://info.weberpackaging.com/blog/topic/social-media)
- [Thermal Inkjet Printers (1)](https://info.weberpackaging.com/blog/topic/thermal-inkjet-printers)
- [Thermal transfer label printers (1)](https://info.weberpackaging.com/blog/topic/thermal-transfer-label-printers)
- [Thermathin 375 (1)](https://info.weberpackaging.com/blog/topic/thermathin-375)
- [Walmart Case Labeling Requirements (1)](https://info.weberpackaging.com/blog/topic/walmart-case-labeling-requirements)
- [Weber history (1)](https://info.weberpackaging.com/blog/topic/weber-history)
- [Zebra G Series label printers (1)](https://info.weberpackaging.com/blog/topic/zebra-g-series-label-printers)
- [Zebra GC Printers (1)](https://info.weberpackaging.com/blog/topic/zebra-gc-printers)
- [Zebra GK printers (1)](https://info.weberpackaging.com/blog/topic/zebra-gk-printers)
- [Zebra GX printers (1)](https://info.weberpackaging.com/blog/topic/zebra-gx-printers)
- [Zebra desktop label printers (1)](https://info.weberpackaging.com/blog/topic/zebra-desktop-label-printers)
- [beer can labeling system (1)](https://info.weberpackaging.com/blog/topic/beer-can-labeling-system)
- [blood bag labels (1)](https://info.weberpackaging.com/blog/topic/blood-bag-labels)
- [bottle labeling (1)](https://info.weberpackaging.com/blog/topic/bottle-labeling)
- [bottle labeling systems (1)](https://info.weberpackaging.com/blog/topic/bottle-labeling-systems)
- [cannabis labels (1)](https://info.weberpackaging.com/blog/topic/cannabis-labels)
- [cast & cure finishing (1)](https://info.weberpackaging.com/blog/topic/cast-cure-finishing)
- [coffee bag labels (1)](https://info.weberpackaging.com/blog/topic/coffee-bag-labels)
- [coffee company (1)](https://info.weberpackaging.com/blog/topic/coffee-company)
- [corner-wrap label printer applicator (1)](https://info.weberpackaging.com/blog/topic/corner-wrap-label-printer-applicator)
- [craft beer labeling system (1)](https://info.weberpackaging.com/blog/topic/craft-beer-labeling-system)
- [craft beverage labeling (1)](https://info.weberpackaging.com/blog/topic/craft-beverage-labeling)
- [custom labeling system (1)](https://info.weberpackaging.com/blog/topic/custom-labeling-system)
- [customer satisfaction (1)](https://info.weberpackaging.com/blog/topic/customer-satisfaction)
- [economical print apply system (1)](https://info.weberpackaging.com/blog/topic/economical-print-apply-system)
- [industrial label printers (1)](https://info.weberpackaging.com/blog/topic/industrial-label-printers)
- [inkjet labels (1)](https://info.weberpackaging.com/blog/topic/inkjet-labels)
- [label application (1)](https://info.weberpackaging.com/blog/topic/label-application)
- [label applicator (1)](https://info.weberpackaging.com/blog/topic/label-applicator)
- [label certifications (1)](https://info.weberpackaging.com/blog/topic/label-certifications)
- [label design (1)](https://info.weberpackaging.com/blog/topic/label-design)
- [label effects (1)](https://info.weberpackaging.com/blog/topic/label-effects)
- [label printing (1)](https://info.weberpackaging.com/blog/topic/label-printing)
- [labels for bottles (1)](https://info.weberpackaging.com/blog/topic/labels-for-bottles)
- [no-mess inkjet coding (1)](https://info.weberpackaging.com/blog/topic/no-mess-inkjet-coding)
- [picking the right label material (1)](https://info.weberpackaging.com/blog/topic/picking-the-right-label-material)
- [thermal transfer printers (1)](https://info.weberpackaging.com/blog/topic/thermal-transfer-printers)
- [tool labels (1)](https://info.weberpackaging.com/blog/topic/tool-labels)
- [wild onion brewery (1)](https://info.weberpackaging.com/blog/topic/wild-onion-brewery)
- [wrap-around bottle labelers (1)](https://info.weberpackaging.com/blog/topic/wrap-around-bottle-labelers)
[see all](https://info.weberpackaging.com/blog/topic/coupon-labels#)