Why would I want to print my own color labels?
The world has changed quite a bit in the last few years. People demand more of their brands. They want small, customized products and they want them quickly. They want more variety which means more SKUs and more labels. Manufacturers have to be more flexible in their production and more cost-efficient.
One of the ways they can meet these requirements is by bringing their color label printing in-house. On-demand color label printers from manufacturers like Epson have built high-resolution color ink jet label printers that can help small to medium sized companies improve their labeling process.
So here are five top reasons why it would be smart to look into using a color ink jet label printer for your small run custom labeling instead of using preprinted custom labels.
1. Reduced Label Costs
Sometimes you only need a few hundred labels (or less) for a custom product or small product run. If you try to buy these from a label printer, you would probably have to buy their minimum (500-1000) amount at a premium price.
With an inexpensive on-demand color ink jet label printer like the Epson C3500, you can print as many or as few labels as you need. The labels look great and are available when you need them. The cost per label is a lot less than preprinted labels and the ROI on the printer happens after only a few product runs. This printer can print up to 4 inches per second so it is perfect for a company labeling a couple hundred products a day.
Consumables are readily available and the C3500 uses durable pigmented inks that are water resistant.
2. Fast Label Turnaround
It hurts when you have to shut down a production line because you run out of labels. There are times when you need labels, and you need them fast.
If you have a high-speed color ink jet label printer like the Epson C7500, you can print high-resolution color labels at up to 11.7 inches per second. That's fast. And they look stunning.
Again you can print as many or few labels as you need. If you require a larger run of labels for a project, you can use the optional label rewinder (shown) and collect the printed labels for use on an automatic label applicator.
This printer is perfect for small bakeries, craft brewers or other companies that might need to change label content often. Just upload a new file and print more.
3. Last Minute Design Changes
One of your recipes for cupcakes just changed flavors on you at the last minute. If you are using preprinted labels, you have to toss all those obsolete labels in the trash. Those labels cost a lot of money and now they are landfill. Ask anyone in the food industry and they will tell you this happens too often.
But by using a on-demand color ink jet printer, you can make changes to the label design file, save it as a pdf, and upload it to the printer. You are printing new labels in no time and production continues. No label waste.