Wow! What an amazing Pack Expo show. With general show attendance up about 7% this year, our booth was buzzing with start ups, big businesses and future packaging engineers.
At this show we debuted our new larger booth layout, a couple of new products, and a very large assortment of labels manufactured by Weber.
Here were the highlights:
Decorative Custom Labels
Our booth featured two large label racks and lots of shelves that showed label rolls from dozens of industries.
We loved having the opportunity to share the print technology of our HP Indigo digital label presses, showing off a variety of label materials and the outstanding creativity of our Graphics department.
A popular topic that came up often in our booth was customers asking about updating their packaging with new label designs or materials. The major label trend in our booth was clear label material on clear packaging. Whether it was for wine, juice or sandwich packaging, people liked the high-end look of a clear label on their glass or plastic containers.
QuadraColor Inkjet Label Printer
As it has been at our last couple of shows, the QuadraColor inkjet label printer was a big hit!
Many visitors to our booth were looking for in-house label printing options or an alternative to the label printer they currently use. They were impressed with the high-resolution quality of the labels and how easy it is to operate the QuadraColor.
We found that food companies who have multiple SKUs want the flexibility to print the labels for their flavor varieties on-demand.
Visitors were also impressed that the QuadraColor label printer holds up to 250 different label designs in its memory, making it easy to pull up label designs on-demand.