Labeling Innovations from Weber

Label Shelf Appeal

Posted by Linda Roser

Mar 16, 2021 11:54:12 AM

A label isn’t just a label. It is your brand!

A label is, in fact, the most visible and constant impression your customers have of your products and your company.  The label serves as the primary communicator of your brand's story. You see labels on every consumer product and package. Labels attract attention.  Labels identify products.  And there are labels that inform and, yes, even sell products. 

Shelf impact is an important aspect of selling your products in stores. Labels play a big role for consumers unfamiliar with the product increasing their reliance on attractive packaging to make a purchasing decision. Consumers today have become a highly visual audience. Customers often end up judging a product by its label. They can be swayed to purchase a new product or switch from a brand they know well due to an impeccable label design.  The competition to get your brand noticed is fierce.

First appearances and immediate attraction really do matter. On the shelf, your packaging should not only reflect high quality label printing, but must speak directly to your customer. As appealing as the actual product may be, it will not sell itself unless it comes in an eye-catching packaging design that attracts potential buyers. Whether you own a brick and mortar location or a web-based business, what all products need most is shelf appeal.


Packaging can mean the difference between the success of a product or its failure. Great designs, colors, and quality labels all affect the success of your product’s shelf appeal. Products with shelf appeal use color and design to catch the consumer's attention and outshine the competition.

When done correctly, shelf appeal alone can encourage a consumer to place a product in their shopping cart. Research shows purchase decisions are made at the point of sale. If your product is new or isn’t very well-known, shelf appeal can greatly help to grow your brand and increase sales.

The real power is a premium label. What makes a brand stand out and why do we choose one product or brand over another? In more instances than we realize, it is the label or a unique-shaped container that is enhanced by the label. From upscale personal care products or craft spirits for example, it is a fact that brands create a “wow” factor through creative packaging.

How will you use your label design to make your brand stand apart?

  • Are you looking to have a clean, sleek label or a bold design?
  • Are you trying to reflect a refined style or attitude?
  • Do you want a style that looks handcrafted?

All of these things can be achieved with the right label design. If you are planning to sell your product at a premium price, make sure it looks worth that premium price.  One of the first things people notice about packaging after the name is its coloring. The choice of color you put on your packaging will largely determine the audience it will attract. Color impact, which can grab consumer attention, creates category consistency and improves brand recognition.

Product names should be descriptive and memorable while appealing to the specific target demographic audience.  The label must be compelling to grab the attention of the consumer. A package must appeal to emotion through relatable and personal labeling. Packaging choices influence your consumer’s impression of the quality of the product which correlates to sales.

Making your labels provide a more tactile experience can set your product apart. For example, a karess soft touch overlaminate appeals to a higher- end market. Customers who touch products believe the products are worth more. Color and texture are key ingredients for successful labels and packaging.

Read More

Topics: Labels, custom labels


Our Top Craft Beer Labels From 2020

Posted by Chris Erbach

Jan 27, 2021 10:00:00 AM

One of the coolest things about our Digital Label Department is our sample rack of labels siting in the corner. Nothing fancy. It just holds the end rolls of some of the amazing label runs that Weber prints every day.

I love to wander back to that department to check out the latest craft beer labels on that rack. Every brewery has adopted a style of artwork for their brand, and most of it is so interesting, I thought I would share some of my favorites with you.

2020, as a year, was pretty bad. I hope you all got through it safely and remain in good health. These labels are one of the true bright spots. Enjoy!

 

1. New River Brewing - West Jefferson, NC

Founded in 2016 by father Greg Hershner (a family doctor) and his son, Adam (an industrial engineer), New River Brewing started small but with a big goal: disrupt the local craft beer market by creating innovative beverages in Ashe County North Carolina.

Veteran home brewers turned pro, these two began slowly until 2018 when Adam won a NC Brewer's Cup Medal. That was a turning point for the brewers and they opened their current Taproom and Brewery in 2019. They are committed to bringing the best craft beers and pub food to their community.

One thing common to most taprooms is the ability to bring home some fresh-brewed goodness via a crowler or growler. Many breweries use plain labels and just write the name and date on it with a Sharpie marker.

New River knew they had an opportunity to showcase their brand with a great-looking label on their crowlers. The label material is our Digiflex Silver with a matte over laminate, giving it a reflective quality with a subdued reflection. 

2. 903 Brewers - Sherman, TX


Deeply rooted in originality, high quality, and community, 903 Brewers prides itself on solely offering its best to its customers.

Their labels are in-your-face designs that get noticed right away. Bold colors and striking colors are their trademark. The 903 IPA is a fruity treat with notes of grapefruit, pear, stone fruit and mild spice. They say it pairs well with hot wings, curry and tom foolery.

Acting on their dream of sharing their love of creating great beer with folks who mean the most, 903 Brewers is the product of the perfectionism and persistence of founders Jeremy (also head brew boss) and Natalie Roberts.

Their award-winning beers include the Sasquatch Imperial Chocolate Milk Stout which took home the silver in the 2015 Great American Beer Festival aged beer category.  Their Scotch Ale, Kilt Switch, took home a bronze in 2018.Cultivating its craft since 2013, 903 beer is noticeably crafted with impeccable care. 903 Brewers first made a name for itself with the beloved The Chosen One Coconut Ale and Roo’s Red Ale. Now, with an array of year-round, seasonal, and special release beers, craft beer enthusiasts are sure to find their flavor.

This label is a Flexlyte white BOPP film with a clear gloss over laminate for protection.

3. Le Chien Brewing - Denham Springs, LA


The Le Chien Brewing Company started out in 2016 and is a micro brewery in the antique downtown district of Denham Springs, Louisiana. They feature great handcrafted craft beers and sodas, along with custom food and live music. 

And, as you can see from this crowler label, they are completely dog friendly! Check out their Facebook page for some great dog pics for visitors to their taproom and patio. The brewery is built in an old oil change shop. The pit that was used to get under the cars to change the oil was converted into a home for their fermenters and tanks. You can actually see them through grates on the floor!

The label we made for Le Chien is for their 32 oz. crowlers. Beautifully designed, with simple graphics and great colors, the label has areas for writing in the beer information contained in the crowler. The label used our Digiflex white BOPP film with a matte over laminate for a low sheen writable surface.

4. Tantrick Brewing - Allegan, MI


Tantrick Brewing is named after the two owners, Tanya and Patrick who opened their taps in 2018. They are dedicated to using the freshest ingredients to deliver outstanding beer to their customers around Allegan, Michigan. They recently started canning and found Weber as an alternative to hand labeling cans from sheets. 

Their beer menu ranges from IPA's to Stouts, Irish Reds and even into a couple of refreshing ciders. And their labels are just beautiful! The design really stands out with it's trippy colors and mesmerizing patterns (see more info below). We printed these labels (above) on Digiflex white BOPP film with a matte over laminate. They are easy to spot on the shelf and a true pleasure to enjoy.

The Covid pandemic has upended most breweries around the country this past year, as so it did to Tantrick.  They have a Mug Club and all mug club members get their own handmade glass mug, which are made by Avolio Glass Werks in Kalamazoo

Earlier in 2020, local Covid regulations prohibited gathering indoors, but the move to outdoor seating was causing a lot of mugs to be damaged.  So they decided to suspend the service, and give mug club members an option of buying 16 oz cans instead.  They changed the art on their labels to reflect the unique designs of each mug. Most of the new label designs are a theme off of their Mug Club mugs. And the wood grain band across the top of the label reflects the scorched wood bar surface in the taproom. It is their way of bringing the best of the Tantrick Mug Club to their members and other customers while creating amazing label designs!

Currently, mug club members are also given a complimentary koozie to hold their prized beverages.

5. Mountain Fork Brewery - Broken Bow, OK


Established in 2015, Mountain Fork Brewery is located in the southeastern corner of Oklahoma. The water for their beer comes from the pristine Mountain Fork River. They believe that from a good source, comes a good beer. And their goal is to produce easy drinking, creatively crafted beer with you in mind.

Mountain Fork is located in a shopping center that also includes a coffee & ice cream shop, a winery and a distillery! Demand for their brews have increases so much over the years that they have increased their capacity with a 20 barrel system. With a winery, distillery and brewery located so close, they have the adult beverage market covered.

And it makes it easy to get access to used bourbon barrels from their neighbor at Hochatown Distilling next door. The whiskey goes out one day and it's filled with beer the next! The above label is an example of their Stout aged in whiskey barrels. It has an 11% alcohol by volume from aging it for 6 months. 

This label was made with our Flexlyte clear film with a white underpainting and a clear gloss over laminate for protection. This is a beautiful label with outstanding colors that reflect the lake area of their location.

Read More

Topics: craft beer can labels, craft beer label materials


RFID Smart Labels and Pharma

Posted by Linda Roser

Jan 13, 2021 10:58:11 AM

RFID (Radio Frequency Identification) technology has been around for many years.  It first caught on in retail and logistics as a natural fit.  Items with RFID labels, also referred to as Smart Labels or Intelligent Labels, can be tracked and identified efficiently through every stage of the supply chain, from purchasing to shipping to delivery.

Why is RFID a good solution for medical devices?

Consider the FDA requirements that mandate unique device identification (UDI) for medical devices. With a UDI system already in place, barcodes can become smart codes by having RFID sensors embedded in the barcode labels. RFID sensors can be engineered to withstand the high temperatures of sterilization, and by using thermal data logging technologies, hospitals can track assets through use, sterilization, and reuse.

Comprising of a small chip, which is capable of carrying up to 2000 bytes and an antenna, the RFID devices do a job similar to that of a bar code or a magnetic strip on the back of a credit card or ATM card – provide a unique identifier for an object. Like a bar code or magnetic strip, an RFID device must also be scanned to gather the identifying information. 

Today, pharmaceutical companies are also recognizing the benefits of RFID labels, and for very good reasons. In pharma, RFID labels help to manage inventory, increase operational efficiencies, remain in compliance with governmental regulation, and ensure the wellbeing of patients and consumers. RFID labels also enable itemizing and sorting of stock to ensure quality and prevent waste.  

RFID within the healthcare segment helps make medicine and assets smarter by providing improved visibility of inventory and assets. It's true that lost or stolen materials cost the healthcare industry millions every year. With RFID labels, you can see medicines and devices travel through the supply chain as intended, providing an accurate chain of custody.  Improved visibility reduces the risk of counterfeit drugs entering legitimate distribution channels and unintended product diversion. Accurate, timely and complete data helps avoid product expiration and stock outages and effective recall management. 

Nothing is more important than patient safety, but counterfeit drugs are real and one of the largest fraudulent markets in the world. Radio-frequency identification can help provide a quick way to retrieve information, track pharmaceuticals or items in the supply chain, and help avoid the costs associated with counterfeit or adulterated medications. The tag is placed on an individual object, which allows for unique identification.

Efforts of the FDA, in collaboration with pharmaceutical suppliers, to maintain a secure drug supply in the wake of rising counterfeit drugs prevalence, has encouraged the pharmaceutical industry to use RFID in combination with the electronic product code (EPC) for real-time tracking, tracing, and authentication of drugs.

It is critical to provide the right drug and of course, one that's free of tampering.  RFID not only ensures integrity, it delivers strong counterfeiting deterrence as the label itself could be used to authenticate the pharmaceutical product and tamper evidence. 

The U.S. Food and Drug Administration (FDA) has played a vital role in escalating the widespread adoption of Radio Frequency Identification (RFID) in the pharmaceutical sector to strengthen anti-counterfeiting and track-and-trace efforts. Besides these benefits, RFID technology is acknowledged for its ability to increase supply chain efficiency, reduce errors by proper storage of information, boost patient safety and monitoring, enhance staff, patient, and asset workflow, easy adoption and flexible usage, and cut down labor requirements. 

Read More

Topics: Labels, RFID, custom labels


Craft Beverage Soda Nostalgia

Posted by Chris Erbach

Dec 3, 2020 10:10:34 AM

 

Back in 1926, when the automobile was starting to become commonplace in the United States, there was a problem. Cars like the Ford Model T and the Dodge Series 116 were going faster and farther, but the roads they traveled were mostly still unconnected dirt ribbons.

Two entrepreneurs, Cyrus Avery of Tulsa, Oklahoma, and John Woodruff of Springfield, Missouri, decided they wanted to try to connect the country with a paved road to enhance auto travel. They lobbied the American Association of State Highway Officials (AASHO) for the creation of a route across the country near the center. What eventually evolved over the years was Route 66, which connected Chicago in the East to Santa Monica in the West.  The road grew by connecting smaller local roads into one unified paved US Highway. It opened up the country to commerce and travelers, especially helping the migration to the West during the Dust Bowl years of the 1930’s.

While many changes occurred over the century, including the endpoints, Route 66 has remained a special magical highway romanticizing auto travel in the 40’s-60’s.

The scenic by-ways, small town diners, museums and tourist attractions still bring travelers looking to relive those special times when traveling by car was more than just speeding down a crowded concrete multi-lane raceway. When you mention Route 66 to those that know, it conjures up images of large un-air-conditioned beasts full of families traveling down long stretches of two-lane asphalt.

Larry Tarantolo was lucky enough to grow up in Cicero, IL, right along where Route 66 (Ogden Rd.) passed by on its way to the endpoint at Lake Michigan. He was enamored with the legend of that highway, often traveling it with his family. He learned the history and lived the magic of the famed first road across America.

As a beverage marketing entrepreneur, Larry worked in the industry for years, creating multiple products and working with many experts in the bottling and distribution arena. One of the professionals that Larry befriended was Ron Filbert, a fourth-generation bottler of custom root beers and sodas. Filbert’s Old Time Root Beer is a well-kept Chicago secret that is a hard-to-find Southside treasure. Ron’s plant is located in a brick building on South Ashland in Chicago and it turns out custom hand-made sodas daily. The equipment is old but well-maintained, as you would expect from a seasoned craftsman.

About twenty-five years ago, Larry met Ron and they have developed a great working relationship over the years. And one of the special things tying Larry to Ron’s company is that Filberts and Route 66 were both opened in 1926.

Read More

Topics: Label Applicators, craft beer can labels, pack leader PL-501, craft beverage labels, craft soda labeling, Mother Road Soda


Blood & IV Bag Labeling Solutions

Posted by Linda Roser

Nov 17, 2020 1:03:47 PM

In North America, 250 million blood bag labels are used on average every year, and demand is expected to continue to grow significantly.  Giving blood is a simple, straightforward process and donating a pint of blood typically takes less than 12 minutes. 

Now transporting blood and components to the end user is a much more complex process.  Blood processing and transportation require the use of specialized labels that can withstand both the rigorous lifecycle of a blood bag and communicate critical information about its origin and contents. 

Robust product performance and extensive adhesive safety testing are key for specialty healthcare applications like blood bag and IV-bag labeling. Primary and secondary labels must withstand extreme temperatures common to blood processing protocols.  Labels must be reliable to meet the stringent tracking and identification requirements for each bag stored in blood banks, healthcare facilities, hospitals and laboratories. Blood banks and collection centers require robust labels to reliably track blood from the donor to the final recipient; these labels need to survive multiple processing, testing, and storage steps through challenging environmental conditions.

The majority of blood bags contain one to two labels, and some may have three and four labels. These labels ensure that these blood products are correctly identified and reach their destination safely and securely. There are two types of labels that must be applied to the blood bag at different stages of the supply chain.  

These labels are: 

1. Primary Labels: The primary label, or also referred to as the base label, is applied to the blood bag by the manufacturer during production. Primary labels provide identifying information such as the manufacturer’s name and address, reference and batch numbers, and codes for traceability. After label application, the bags are filled with anticoagulant and sterilized with steam heat at high temperatures before they are shipped to hospitals and blood centers.

Read More

Topics: Labels, custom labels, cold product labeling, blood bag labels


Experience Pack Expo Connects 2020 - A Virtual Trade Show!

Posted by Linda Roser

Oct 20, 2020 1:34:26 PM

This has been an interesting year indeed. The global pandemic we have faced in 2020 has posed numerous challenges and obstacles to businesses across all industries. We have witnessed a shift in the way the world and people do business. Traditionally, Weber Packaging Solutions regularly exhibits at various industry trade shows around the country each year.  And for the first time ever since the inception of this fall packaging show, Pack Expo will be a virtual tradeshow. 

PMMI has decided to hold this year's Pack Expo Show virtually, with exhibitors and attendees gathering online for live demos, chats and virtual information. Pack Expo Connects is November 9-13, from 10:00 am to 3:00 pm CST. Companies, like Weber Packaging, will be represented online with our own site that you can visit, watch live demos and talk with our staff - just like a real trade show. 

What does that mean exactly? A virtual tradeshow is a type of virtual event run in an online environment, that is hosted online for a limited period of time. It can be considered the online equivalent of a traditional tradeshow or exhibition. But exhibitors and visitors connect with one another on the web, rather than in-person.

Virtual tradeshows can be accessed anywhere, as they are not limited by their geographic location, so all that's needed to attend is a device with good connection to the internet. Virtual tradeshows facilitate direct interactions between exhibitors and attendees with interactive features, such as live chat, chat rooms, 1 to 1 or group video calls, Q&A, Live webinars or on-demand webinars, webcasts, and more. 

Visitors to a virtual tradeshow fill out an online registration form to create an online badge, and then enter a virtual exhibit hall to visit virtual booths. The virtual booths often reflect the imagery of a real-world tradeshow booth with desks and displays. 

How do you get started to attend? 

All you need to do is to go here and register for your free access to the show. Go to:

https://www.packexpoconnects.com

After you register, you can set up your MyConnects Planner and sign-up to watch live demos, get more information on new products, and search for what you need.

You can visit our Pack Expo Connects page here: http://nvyt.es/c399fc0d68e95bb2fb22

If you go to our page, you can sign-up for our Live Demos. Weber will be doing live demos on a variety of products being used in vertical markets:

  • Craft Beverage Labeling Solutions
  • Complete Cannabis Labeling Solutions
  • Best Ways To improve Your Food labeling
  • Labeling & Coding Options For Life Sciences

These demos are at specific times (live) and you have to sign-up to watch as audience sizes are limited. Visit our site and you can see the available times along with a brief description. If you don't register, you won't be able to see and interact with all the features on our site (or other exhibitors).

We also have Product Videos on our site showing interesting information about:

  • The Secret to Getting Great Labels
  • When You Need Reliable Print-Apply Systems
  • Alpha HSM High-Speed Modular Labeling Systems
  • Complete Cannabis Labeling & Coding Solutions
  • Best Ways To Improve Your Craft Beverage Labeling & Coding
  • Exploring Different Types of Inkjet Coding Systems
  • Labels For Life Sciences and Healthcare Applications
  • Discover the Wide Range of Labeling Systems From Pack Leader USA

We hope you will register and stop by Pack Expo Connects. This will be the largest gathering of Packaging Industry Professionals this year and you don't want to miss the opportunity to learn about what's new and exciting! Make plans to visit us at one of the sessions to learn more about the variety of labeling solutions that Weber can supply. Our booth always has a wide-range of labels and labeling systems with videos and demonstrations. It is always easier to learn about products when you can see them close-up, watch a demo, and ask questions from the experienced staff. 

If you have any questions or need more information, please visit our web site - www.weberpackaging.com 

 

Read More

Topics: Pack Expo Trade show


Follow Weber Packaging Solutions

Twitter-1 Facebook-1 YouTube-1 RSS Pinterest-Logo-Vector-by-Jon-Bennallick-02-1 LinkedIn-1


Download Users Guide to Labels

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all