As a typical brewery, you are constantly on the lookout for innovative ways to make your products stand out, whether it's in a retail setting or sold from a tap room cooler. A captivating label that distinguishes you from the competition is key to attracting attention and expanding your customer base. Let's face it, more often than not, a consumer's choice is influenced by the label itself.
While there are many ways to create impressive looking labels, like using metallic papers and exotic label materials, they tend to be expensive. And breweries are always looking to keep their label price at the magic <$0.10/label threshold. Right?
Weber Packaging recently started helping breweries use a simple, economical process to make their labels stand out. It might even get your customers to play with your label and show others.
It’s called Cast & Cure. It’s a cost-effective in-line process that creates a shiny reflective area on your label using UV coating and a specialty film. And it doesn’t really add much to your basic label cost.
The Cast and Cure process utilizes a specialty film with a micro-embossed holographic pattern. A UV coating is applied to the label and the film is sandwiched over the top of the sheet. This film and label sandwich then runs through the UV dryer and is cured. The film is rewound, leaving the holographic effect on the sheet. You can have it appear on specific areas of your label to create a three-dimensional effect that appears as your label catches the light.
As you can see from the photo, the pattern is applied in a masked area on the label creating the illusion. After your artist creates the label artwork, they then need to create a mask to signify where you want the special pattern to be seen. There is a large selection of patterns to choose from, going from subtle to wild.
Cast & Cure has fast become a very economical way to upgrade your labels, giving them more shelf-appeal. This eye-catching process has many sustainable benefits also:
- It is environmentally friendly - there is no laminate left on the label, the UV coating can be recycleable, the casting film is reusable and recycleable.
- It’s an economical alternative to holographic foil
- Less material and energy is used as compared to foil stamping
The next time you want to have one of your beverages stand out and get noticed, try getting a quote for adding Cast & Cure to your next label printing. It might make all the difference in the world.
