Weber Packaging Solutions, Inc.

Been There, Labeled That -- Weber's Blog on Labels

Download the New Craft Beer Label Idea Book

Posted by Chris Erbach

Dec 13, 2017 3:44:19 PM

 

Is it time for a label redesign at your brewery? Or are you contemplating a new exotic small batch run and need some craft beer label ideas?

Now you can get some help by downloading Weber's new Craft Beer Label Idea eBook. This publication has information garnered from the industry that will help you make some decisions about your labeling process, including:

  • Label design tips and insights
  • The benefits of pressure-sensitive labels
  • Types of labels used by brewers
  • The best label materials including new types of media available
  • Labeling equipment options to fit your production
  • Best way to add ink jet date codes to your bottles and cans
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Topics: Label Applicators, craft beer labels, beer labeling system, craft beer label ebook, label design


3 Steps for choosing the best material for your craft beer labels

Posted by Linda Roser

Sep 18, 2017 11:35:08 AM

You know what matters most about a craft beer is the tasty content inside the packaging.

But with ever increasing competition, it might get tough to rely on just the product to sell itself. Sometimes taste alone is not enough to get your craft beer noticed and moving off the shelves. Branding and packaging play a major role in the growth of your brewery and your brand.

With more craft breweries selling thousands of brands at retail, the beer choices for consumers are seemingly endless. New beer varieties are constantly entering the marketplace and shelf space is at a premium. Breweries are relying on package differentiation to grab consumers’ attention at the retail point of sale.

The importance of designing your custom beverage labels to tell your brand’s story is key, and the label design can have a big impact on shelf presence.  We are going to cover the pressure-sensitive label material choices you have and why it has a bigger impact than you might think.  Getting a perfect-looking label on a can or bottle requires some planning.

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Topics: Digital Labels, Beer Labeling, craft beer labels, craft beer can labels, craft beer label materials