Weber Packaging Solutions, Inc.

Been There, Labeled That -- Weber's Blog on Labels

3 Things We Learned About Craft Beer Packaging at CBC2016

Posted by Margaret O'Leary

May 10, 2016 8:56:38 AM

The Craft Brewers Conference's BrewExpo was an exciting and informative event for Weber. We talked to brewers from all over the world about their craft beer packaging problems. And we learned quite a bit about their challenges as they're just starting out or beginning to grow out of their current processes. The show itself included 10,000 brewers and more than 800 exhibitors.

It's clear that craft beer is a fast-growing industry. While beer overall has been trending down, craft beer has continued to rise nearly 13% last year. This show encompassed not just the major players in craft beer but also the brewery-in-planning people who are just starting out. BrewExpo  gave them a great opportunity to learn about the business and also talk to the experts of everything from brewing equipment to the final packaging details.

So what challenges are craft brewers facing today?

4,400 Brewers in US = Growing Competition for Your Brand

Craft beer is growing at an unprecedented rate and there are now more breweries in the US than ever before. With over 4,400 breweries (and growing!), brewers are facing even more competition for the hearts of beer lovers. As you start to grow your brewery, consider how your final package stands up to the competition on the store shelves.

Getting your beer to sell outside of your taproom or local area is key for your distribution growth. To get customers interested, you have to take the time to tell your brand's story through your craft beer label design. It has to be unique and memorable. The most popular labels in our booth at CBC were the metallic material labels especially ones that had the reflective qualities built into the design. We got a lot of comments about those because the artwork really pops off the label.

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Topics: Labels, Digital Labels, Trade Show, Beer Labeling


Make Your Food Labels Shine with Metallic Materials

Posted by Margaret O'Leary

Mar 26, 2015 10:00:00 AM

Our featured label this month is the series of deli food labels we printed for a local food importer, R&F Imports. These labels were designed by our Graphics manager, Joe Lozano, and printed on a WS6000 HP Indigo digital printing press. 

 

The Label's Story

The deli counter is a highly competitive area of any grocery store, so if you're a small brand competing for consumer attention, then you need to maximize your packaging with brand storytelling. This is a challenge we often talk about with craft beer labels and other products at small businesses. You have a limited budget, a small shelf space to promote your brand and you're lacking name recognition with consumers.

R&F Imports needed help and decided to rebrand their label with the help of our Graphics manager and marketing team. A beautiful rustic farm scene was designed and printed on a metalized silver label material. To enhance certain parts of the design, Joe Lozano used a matte laminate to soften areas of the design and while allowing other areas to shine. It also gave the overall texture and a soft, high-end feel. 

 

Weber's Digital Edge Solution 

Initially R&F was looking for an in-house label printing solution. However, the limitations in print quality and material would make for an undesirable finished product. To create the quality labels R&F wanted and at the quantity they needed, they decided to have Weber print these labels using our HP Indigo digital press.

The labels that were printed were for a variety of deli meats and each required a low volume of printed labels (under 10,000). Not only is the digital press able to produce crisp vibrant images but it also doesn't require printing plates, so producing a series of labels with different images is quick and easy. It also means R&F has the flexibility to change their artwork and print new labels without investing in new plates or dies for different shapes and colors.

 

Gold Ink Award 

Needless to say, the R&F Imports labels were a big hit. We're proud to announce that this series of labels was recognized with a Gold Ink Award in the Commercial Printing category under "Digital Printing, Labels & Flexible Packaging." The label was judged based on the quality and technical difficulty in printing the label.  

In its 28th year, the Gold Ink Awards from Printing Impressions magazine is a celebration of the best in printed products. They receive thousands of entries each year from printers around the world who are looking to be recognized by their customers, prospects and industry peers for their superior craftsmanship.

Congrats to our Marketing, Graphics and Manufacturing teams for putting together a great product. Pictured above (l to r) is Graphics manager Joe Lozano and Label Production manager Todd Peterson.


Want to see them shine in person? Request metalized label samples from Weber. 

Get Label Samples  

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Topics: Digital Labels, Food Labels


Introducing a New Line of Durable Labels

Posted by Margaret O'Leary

Mar 13, 2015 1:42:18 PM

There are many instances where a label application requires a more durable material beyond that of a typical product label. These durable labels are used when a product requires UL recognized labels or the product will be stored in a harsher environment with a long shelf life.

For example, think about some of the electric tools in your garage (cordless drill, sander, table saw, etc.) or your furnace and central air conditioner. These products last for years and need important information about the product to be readable for the life of the item. If you look at them closely, you will see warning labels, instructions, rating plates, wiring diagrams,  UL recognized labels or other company information.

We're happy to announce that there is finally a reliable solution for low-volume durable labeling. With the introduction of our Durable Digital material line, you can now order as few of 500 labels printed on our HP digital presses.

The new materials are designed to be resistant to high temperatures, moisture, chemicals and UV exposure. This makes them perfect for warning decals, instruction labels, toy decoration, sporting equipment, tools and more.

Our new Durable Digital label material is designed to be used for printing labels on our HP Indigo WS4500 and WS6000 printing presses. Printing labels digitally means you can get high-resolution, full-color process printed durable labels at low quantities.

Plus, unlike Flexo printing, the HP Indigo digital press can print variable information on your labels. This is a great solution for labels that will have changing serial numbers or even colorful symbols

 

Let's take a look at Weber's new Durable Digital Label materials.

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Topics: Digital Labels


5 Label Trends from Pack Expo 2014

Posted by Margaret O'Leary

Nov 17, 2014 9:20:28 AM

 

Pack Expo 2014 at Chicago's McCormick Place was a huge success! Not only was this the biggest packaging trade show in terms of space with 1.2 million square feet of exhibits, but it was also record breaking in attendance as over 50,000 attended.

At Weber's booth, we talked to many new businesses and companies that were looking for ideas and solutions for their future labeling projects.

Since labeling covers just about every demographic and category, we helped customers with everything from labeling small cosmetic containers to craft beer bottles to high speed carton labeling at distribution centers.

Check out some of the trends we noticed from Pack Expo 2014.

 

Top 5 Label Trends

1) Pouch Labeling

Pouch packaging is in! For food products like granola, nuts and coffee beans, a stand-up pouch makes a big impact on the shelf and can be an affordable packaging option. The biggest issue for a lot of these businesses is the high minimums for pre-printed flexible pouch packaging.

A quick fix to this is to purchase blank or clear pouches and apply labels to handle the variable information. You can order a standard size label with your logo and variably print nutriitonal information or anything that changes among flavors. A popular solution to handle this of labeling a label printer-applicator or the  Alpha Compact label applicator system.

 

2) Craft Beverage Labeling

This year, more than ever, we received a lot of interest from craft breweries, small-batch distilleries and winery start ups.

The most common question among all three was how could they get low volume labels with an artisan look that give off a high-end image. To show how we can solve this problem, we handed out lots of beverage digital label samples that were a hit among the brewers and distillers. 

Our uniquely-designed craft beer labels were our most popular samples for attendees to take!

 

3) Sustainable Labels

Each year we notice more and more people requesting information on sustainable materials for their labels. Requests included labels that were biodegradable, recyclable or even made with post-consumer waste.

A wide variety of materials are available to fulfill this need. Talk to your label expert for details. Expect to see more demand for green labels!

 

4) Small Business Product Labeling

There were many small business owners who visited us at Pack Expo. Like the craft beverage industry, label volumes tend to be low and price is a major consideration.

Many of them are looking to get into promotional or personalized packaging. Both the HP Indigo digitally printed labels and the on-demand label printer, the QuadraColor, were popular among small businesses looking to improve their image.

 

5) Labeling Systems for Clamshells

A labeling challenge we hear a lot about involves clamshells. Standard wipe-on label applicators have trouble applying labels to these clamshells, especially at high speed.

This year many people were interested in our HERMA Tamp-Blow labeling system which accurately applies a label to the recessed area of the clamshell lid.  Because this is a non-contact labeling system, the HERMA Tamp-Blow can accurately apply labels to the recessed lid consistently and quickly.

 

 

If you couldn't make it to the show we have you covered! We can send you label samples from our booth. If you want to talk about an upcoming label project, talk to one of our labeling experts.

 

Get Label Samples

 

We're also sharing our Pack Expo show discount! Use the code PE14 to receive 10% off a Go-Label.com order. This offer expires 12-31-14!

See you next year in Las Vegas for Pack Expo 2015!

 

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Topics: Weber News, Digital Labels, Trade Show


6 Ways to Make Your Juice Label Stick Out

Posted by Margaret O'Leary

Jul 24, 2014 11:08:00 AM

 

If you enjoy fresh juice like I do, then you've probably noticed a lot more options lately. From the crowded shelves at Whole Foods to the new juice bars popping up around town there seem to be new companies with new flavors every day.

The local juice bars are starting to venture into bottling and distribution while established brands are growing beyond their regional Whole Foods locations and becoming available nationally. As the competition grows between juice brands, the question asked is how do you make your product stand above the others? We thought you'd be interested in a few ways to make your juice label stick out in the crowd.

Here are 6 tips for juice labels and packaging.

 

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Topics: Labels, Digital Labels


HP Indigo Digital Press Makes Personalized Packaging Possible

Posted by Margaret O'Leary

Jul 17, 2014 2:09:08 PM

Share a Coke


The very popular "Share a Coke" campaign has officially come to the US! Last year our VP of Manufacturing visited HP Indigo's headquarters and learned all about the project that was sweeping Europe. This campaign encourages consumers to find their friend's name on a label and share it with them.

Now in US stores you can find Coke products with a unique name or saying instead of the traditional Coca-Cola logo. This campaign not only promotes personalization but it also encourages customers to engage with the brand by sharing a Tweet with a hashtag #ShareaCoke.

How did they choose these names?

The campaign is primarily targeting Millennial consumers who look for personalization in brands. Coca-Cola selected hundreds of the top names of Millenials for their labels. If your friend's name isn't included in this list, don't worry, they also created labels that say "Friend", "Star", and "Bestie" for millions of Coca-Cola, Coca-Cola Zero and Diet Coca-Cola bottles. Have you seen your name or a friend's on a label? Search for your name at the Share A Coke website.


HP Indigo Digital Printing Technology

This campaign would not be possible without digital print technology. To complete a project like this, Coca-Cola had the labels printed using several HP Indigo WS6000 digital presses.

Here's why:

On Press Variable Printing
The biggest aspect of this project is printing a large amount of SKUs or label versions. Typically a label project might have a family of a few flavors. That alone can be a challenge to print so imagine over 100 SKUs making up 800 million labels!

No Plates Required
If these were printed in a traditional method a plate would be required for each unique label. And every time the press would need to switch plates additional time, labor and cost would be required to complete the job. The digital press can easily switch from one name to the next without stopping the press.

Color Consistency
Color consistency is crucial for a project of this size. If the red doesn't come out "Coca-Cola red" each time it will be noticeable on the store shelf. We work with many food brands that require consistency for their digital labels and this is easily achieved on our HP Indigo presses.

One Shot Printing
With digital printing the entire image is printed in one shot. This means the label goes through one station to get the entire image rather than run through a long press that includes several ink stations. The HP Indigo process of printing all the colors on a blanket and then printing the image in one shot yields perfect color-to-color registration. No color trapping is required, allowing a clean crisp print job.

More Options
As you can see, using the HP Indigo press gives your company the flexibility to easily print variable data on your labels for personalization or other creative purposes. Coca-Cola used this feature to build brand loyalty with a younger generation of consumers while having a little fun along the way!





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Topics: Digital Labels