Labeling Innovations from Weber

Direct-Thermal Labels vs. Thermal-Transfer Labels

Posted by Chris Erbach

Feb 14, 2017 9:42:32 AM

You finally get that new label printer for your shipping department and you start reading the manual. You new printer is ideal for printing labels with bar codes and high-quality images. That's great. Hmmm... it prints in both thermal-transfer and direct thermal modes.

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Topics: Label Printers


Improve your food labels with a color label printer

Posted by Margaret O'Leary

Jun 26, 2014 1:47:49 PM

It's Farmers Market season! Each weekend in my neighborhood local artisans and farmers come to the park to sell baked goods, cheeses, jams, sauces and so much more. For many of these small businesses this is the first step in their retail journey, with the ultimate goal of selling their product in gourmet shops or grocery stores.

Because of cost, packaging is usually just for protection and not marketing. And while the packaging at a Farmers Market might not be as important as a traditional store, it still can make a big impact.

Many people use small address labels from the local Office Max that are either hand-printed or run through a cheap home printer. That doesn't do much for your product. A simple way to upgrade your brand is to add a colorful label applied to the plain packaging. your label can include contact information, nutrition facts, and a fun colorful logo to draw in customers.

A big reason that some small food brands steer away from using color labels is the cost. If you only need a few hundred labels a season or need to make changes frequently to the label, getting your labels pre-printed might be a challenge. But there is hope.

If you're looking for really low quantities but want good looking color labels, we recommend an on-demand printer like the Epson Colorworks C3500. You can print the labels as you need them so if you want to test a new product or need to make changes to the label quickly you can do that with little investment in time and money.

This printer is perfect for food labels like cupcakes, breads, hot sauce bottle labels or artisan soaps.

Take a tour of the Epson ColorWorks C3500 with our Vertical Markets Manager, Paul Johnson, and see how compact and easy it is to use.

 

 

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Topics: Food Labels, Label Printers


Pack Expo 2013: Innovations in Labels and Packaging

Posted by Margaret O'Leary

Oct 7, 2013 8:45:00 AM

Wow! What an amazing Pack Expo show. With general show attendance up about 7% this year, our booth was buzzing with start ups, big businesses and future packaging engineers.

At this show we debuted our new larger booth layout, a couple of new products, and a very large assortment of labels manufactured by Weber.

 

Here were the highlights:

 

Decorative Custom Labels

Our booth featured two large label racks and lots of shelves that showed label rolls from dozens of industries.

We loved having the opportunity to share the print technology of our HP Indigo digital label presses, showing off a variety of label materials and the outstanding creativity of our Graphics department.

A popular topic that came up often in our booth was customers asking about updating their packaging with new label designs or materials. The major label trend in our booth was clear label material on clear packaging. Whether it was for wine, juice or sandwich packaging, people liked the high-end look of a clear label on their glass or plastic containers.

 

QuadraColor Inkjet Label Printer

As it has been at our last couple of shows, the QuadraColor inkjet label printer was a big hit!

Many visitors to our booth were looking for in-house label printing options or an alternative to the label printer they currently use. They were impressed with the high-resolution quality of the labels and how easy it is to operate the QuadraColor.

We found that food companies who have multiple SKUs want the flexibility to print the labels for their flavor varieties on-demand.

Visitors were also impressed that the QuadraColor label printer holds up to 250 different label designs in its memory, making it easy to pull up label designs on-demand.

 

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Topics: Label Applicators, Labels, Weber News, Labeling Systems, Digital Labels, Trade Show, Label Printers


Weber's Top Tweets on Labeling and Packaging Design

Posted by Margaret O'Leary

Aug 28, 2013 8:35:00 AM


Here are a few Tweets that we thought might be helpful in designing labels and selecting the label application method that is right for you.


Follow all our Tweets at @WeberPackaging

 

Applicators

Tips for picking the right printing and labeling system http://ow.ly/o4eOH

This article covers the challenges that distribution centers face with their labeling processes. Like any industry that regularly requires labeling, distributors must determine if they should continue to manually label or upgrade to automated labeling.

To discuss your labeling options, contact us at info@weberpackaging.com or visit us at one of our upcoming shows:

  • Automation Technology Expo/Pack Zone at McCormick Place in Chicago, September 10-12, Booth 1053
  • Pack Expo 2013 at the Las Vegas Convention Center, September 23-25, Booth C-919

 

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Topics: Label Applicators, Labels, Weber News, Labeling Systems, Trade Show, Label Printers


The Food Trend That Causes Labeling Challenges

Posted by Margaret O'Leary

Jun 19, 2013 3:51:00 AM


One of the hot trends we discovered at the Dairy Deli Bake trade show was many brands are offering multiple flavors for their products. This included:

  • Limited Edition Flavors
  • Seasonal Flavors
  • Experimental Flavors

Let's say you have a business that specializes in jams and sauces. You might want a special holiday jam or to test a new flavor combination for your hot sauce line.

The more flavors you can offer, the bigger your potential customer base. But this can also lead to some packaging challenges.

If you want to use the same label size and label art for every flavor, you can simply have labels preprinted and then later imprint the variable information, such as ingredients or nutrition fact, on-site using a Zebra or Datamax thermal-transfer label printer.

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Topics: Digital Labels, Food Labels, Trade Show, Label Printers


Weber's United Fresh 2013 Show Report

Posted by Margaret O'Leary

May 23, 2013 6:34:00 AM


This was Weber's first time attending and exhibiting United Fresh.

Our team appreciated the unique opportunity to not only share our produce packaging labels and printer solutions, but also attend Learning Center panel events to learn about the produce industry.

 

Weber's Vertical Markets manager, Paul Johnson, attended several Learning Centers and sent me the highlights live from the show.

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Topics: Traceability Labels, Food Labels, Trade Show, Label Printers


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