Labeling Innovations from Weber

 

Labels are the perfect medium for informing consumers about the nutrition and ingredients in packaged food but they can also be the best place to share your story and connect with a consumer.

Here are a couple of ways that you can share your story with consumers, from the farmer's market to grocery store shelves:

 

Reach out with QR Codes

QR codes work well on labels because consumers can connect with your brand at the store or even later after the purchase.

Scanning the code can direct the consumer to your company's website or a social media page where they can continue to connect with your brand by getting more information, coupons, special deals or other content that helps build a relationship.

 

Share your biography

Include a short story or summary on your prime label about the growers or producers of the food. Including a picture of the farmer or the farm also adds a personalized touch to the product's label.

In the example below, not only does the label include a picture of the farmer, but they also included a biography about their brand. This jar label will definitely sticks out at the farmer's market or the shelves of the grocery store.

 

Seafood consumers were surprised by the recent report from Oceana about seafood labeling, which uncovered widespread mislabeling of seafood nationwide, including the fact that nearly 40 percent of the fish tested from restaurant menus were mislabeled.

The report highlighted the weaknesses in current seafood labeling regulations and enforcement of rules. Because of this, the U.S. Congress is working on two bills, HR 1012 and S 520.

However, at this time it is unclear this early on if the bills will gain traction.

To learn more about this, I sat down with our Vertical Markets manager, Paul Johnson. Paul has been researching the labeling issues facing the seafood industries and how we can help them.

He explained to me that ultimately the problem comes down to the lack of specificity in documentation during seafood business transactions.

The more information these seafood companies can provide on their packaging or label, the better.

It is important that seafood packaging includes:

• Harvest location, Date and Method (wild or farmed)
• Expiration Date
• Species, including market name and scientific name
• Product count and weight

Seafood companies are working with several companies and organizations to ensure that the information on the package is accurate.

 

Here are three options seafood companies are using for traceability

 

Quick Response Codes (QR Codes) are 2D barcodes that can be scanned with a smart phone app to bring a consumer to a website or some other piece of information such as a video or pdf. With more and more people using smart phones, QR Codes are a great way to connect with customers.

Here are a few tips to adding these codes to your label design:

• Work the code into your artwork - Experiment with Color!
  You don't have to make your codes black and white! Just make sure the colors contrast enough for the app to read it. You can also insert logos to the the code. Contact our Graphics department about integrating a QR Code into your existing label design.

• Give incentive to scan
  People want to be directed to contests, tips and videos about the product. If they find it valuable to scan, they will be more likely to scan your codes in the future and interact with the brand.

• Test!
  Test your QR Code with different phones to make sure it works and quickly goes to the page you want. If the contest has an end date, make sure you utilize that page afterwards. Even though they can no longer win, don't send them to an error page.

 

 

Give your logo a mustache

A few months ago we previewed our new Model 4300 Pro-Apply. Check out our national sales director, Rhett Campbell, showing the new printer applicator to the Packaging World audience.

We are excited to share with our readers that we have completed the first 4300 Pro-Apply unit and shipped it to our customer. The system was designed and built at our global headquarters in Arlington Heights, IL.

As Jessie Gonzalez (left) and Kevin Valentine (right) finished testing the applicator, I asked them some questions about the finished product.

 

Radio-Frequency Identification (RFID) labels and tags are a great solution to manage inventory and control warehouse costs. We frequently work with customers who want to save money on missing pallets or save time that is otherwise used for manually counting inventory. In addition to tracking products, you can also use them to work with people.

I recently came across an interesting article about RFID wristbands for the music festival Bonnaroo. At Bonnaroo, concert attendees were given a wristband as a ticket that could be linked to their social media accounts.