Labeling Innovations from Weber

You know what matters most about a craft beer is the tasty content inside the packaging.

But with ever increasing competition, it might get tough to rely on just the product to sell itself. Sometimes taste alone is not enough to get your craft beer noticed and moving off the shelves. Branding and packaging play a major role in the growth of your brewery and your brand.

With more craft breweries selling thousands of brands at retail, the beer choices for consumers are seemingly endless. New beer varieties are constantly entering the marketplace and shelf space is at a premium. Breweries are relying on package differentiation to grab consumers’ attention at the retail point of sale.

The importance of designing your custom beverage labels to tell your brand’s story is key, and the label design can have a big impact on shelf presence.  We are going to cover the pressure-sensitive label material choices you have and why it has a bigger impact than you might think.  Getting a perfect-looking label on a can or bottle requires some planning.

What is the best ribbon to use in my thermal-transfer label printer?

Good question. 

Most people never stop to think about whether they are using the most efficient, cost-effective ribbon for their every-day labels. They just keep ordering the brand that came with their Zebra or Sato label printer.

But there have been many new advancements in ribbon technology that could help users save money on label costs and maintenance. So here are four good reasons to check and see if you are getting the best bang for your buck with your ribbons and how Weber's Go-Mark 100 ribbons might change your mind.

One: What are you labeling?

Most people that use thermal-transfer label printers from manufacturers like Zebra, Datamax and Sato are printing simple paper labels for bar code or shipping labels. These labels are mostly single use, applied usually to a shipping carton or envelope, and don't need to last more than a week or so. They get ripped off and throw away after the package arrives. Done.

Barring any extreme handling or careless shipment, standard wax ribbons work just fine for shipping and bar code labels. Depending on the ribbon, you get a dark black transfer of the text or image onto plain paper labels that are fairly durable. But beware; some wax ribbons don't print dark enough or transfer the ink from the ribbon correctly, making the label hard to read. Buy quality wax ribbons from a good source.

Weber's Go-Mark 100 wax ribbons feature a rich blackness for basic label printing applications such as shipping and product identification labels. The new ribbons are compatible with both coated and uncoated label materials, working well with flood-coated color labels, too.

If you need a more durable print on your label, say for a label that will endure abrasion or needs to last more than a week, you can step up to a wax/resin formulation ribbon that will last longer. But the price increases, too. If you don't worry about harsh treatment or longevity, stick with simple wax ribbons.

Also, be sure to pick a ribbon that fits the size requirements of your label. Don't use a 4-inch wide ribbon if your label printing area is only 2 inches wide. You can use a less-expensive ribbon by selecting a ribbon just slightly wider than the label width. For example, if you have only a 2" wide label,  use a 2.36" width ribbon instead of a 4.06" ribbon which is more money per roll. But remember, it is important that the ribbon be slightly wider than the label to protect the printhead.

Two: Print head maintenance

One of the inherent problems with thermal-transfer label printing is keeping the print head happy. Inside each printer is a heating device that transfers the ink from the ribbon to the label surface. Read this blog of ours about to see how that works.

The print head can get finicky when dirt and dust from the workplace (or just paper dust from the label roll) starts clogging it up.  Your label will have areas of missing print indicating it's time for maintenance on the printer.

And easy way to avoid this problem is to clean the print head after every ribbon change. But not many people want to take the time to open the print head and do the work.

The new Go-Mark 100 wax ribbons from Weber now come with a built-in Clean Start leader that automatically cleans your print head as you load each ribbon. It takes care of the dust and dirt while maintaining your printer every time you change ribbons. Simple. And no more missing print or stopping production to do housekeeping chores.

What is thermal-transfer printing?

A thermal-transfer printer is a non-impact printer. With thermal-transfer printing, a thermal print head applies heat to a ribbon, which melts ink from the ribbon onto the label material to form the image. A typical thermal-transfer ribbon consists of three layers: the base material or ribbon backing, the hot melt ink, and the coating on the print side of the base material.

Thermal-transfer printers are everywhere – from desktop units & industrial tabletop units to  automated print and apply labeling systems. Since different ribbons are made of various ink formulations, a thermal-transfer heat setting can be adjusted on the printer for the given ribbon/label stock combination. Zebra printers require ribbons wound with the ink side out referred to as coated side out (CSO). Datamax printers require ribbons wound with the ink side in referred to as coated side in (CSI). Sato printers can use either configuration.

How do you decide which ribbon type will produce optimal results and is best suited for your application?   Label material and the application environment/requirements will play a major role in determining the proper ribbon. In thermal transfer printing, the printer, ribbon and substrate work together as a printing system.

Mission Impossible to Mission Accomplished!

We have all seen RFID labels and tags on products in stores. Usually they are on more expensive items that are small and are often targets of shoplifting. `

When you check out, the cashier rubs the RFID tag on a deactivation device that kills or zeroes the encoding. This allows the customer to walk out the door without alarms going off at the door.

How many times has a cashier missed a tag of yours and you set off the alarm on your way out of a store? Awkward to say the least!

But there are other ways that RFID labels are being used in manufacturing and distribution these days.

RFID (Radio Frequency Identification) is an automatic identification method that stores and remotely retrieves data via an RFID inlay embedded in a label or tag. The components of an RFID label include:

• a  protective/printable face stock
• a layer of adhesive
• the RFID inlay
• another layer of adhesive
• a removable release liner

Here is an industrial application that came up recently. Weber had a customer that was having trouble with missing shipping containers and asked us to help with the project.

Texas-based Mission Foods, one of the world’s largest producers of corn flour & tortilla products, was losing thousands of returnable plastic trays annually. This resulted in millions of dollars lost in revenue each year.

You finally get that new label printer for your shipping department and you start reading the manual. You new printer is ideal for printing labels with bar codes and high-quality images. That's great. Hmmm... it prints in both thermal-transfer and direct thermal modes.

Digitally-printed labels save time & money on short label runs.

HP Indigo presses are used for printing labels, commercial literature, direct mail, photos, publications, flexible packaging, folding cartons and all kinds of specialty printing. The ability to print without films and plates enables digital production to create personalized short runs, changing text, images and jobs without having to stop the press. This print technology can produce products for a wide variety of applications with extreme precision and productivity. Weber Packaging Solutions has a couple of the HP Indigo label presses that have been consistently producing high-resolution labels for years.

In digital printing, an image is sent directly to the press using digital files such as PDFs and those from graphics software such as Illustrator and InDesign. These artwork files are created either by the customer, their agency, or an in-house Graphics Team like at Weber Packaging Solutions. 

This eliminates the need for a typical offset printing plate. The digital technology has a higher cost per page than the more traditional offset printing methods. However, digital pricing is counterbalanced by the cost-saving that occurs in avoiding all the technical steps and time needed to make film , printing plates, and press set-up time.  This print method allows for on-demand printing, short turn around times, and even  modifications on-the-fly of variable data on a label.

The Indigo technology is based on HP ElectroInk which uses small color particles suspended in imaging oil. The ink forms a very thin and smooth plastic layer on the media surface. The fact that these particles are so small ensures that the printed image does not mask the underlying surface roughness/gloss of the media, as can be possible with some toner-based processes, bringing Indigo printing closer in appearance to conventional offset lithography, whereby ink is actually absorbed into the paper.