Weber Packaging Solutions, Inc.

Been There, Labeled That -- Weber's Blog on Labels

Peel & Redeem Coupon Labels

Posted by Chris Erbach

Jul 18, 2018 2:36:05 PM

 

You see them everywhere. Small labels attached to your products at the grocery store, Walmart or big box store that allow you to peel them off and save money at check out.

Weber prints many of these type of labels and in this blog we will feature two examples of "Point of Purchase Coupon" labels.

These labels are perfect for adding to packages like boxes, clamshells, bottles, and bags to give your customer a discount or rebate buying incentive. It's a good way to get your product noticed or to entice a potential buyer into trying your brand for the first time.

Two of the most common types of coupon labels are the  extended-content, multi-panel construction label that works best for mail in rebates that requires more space for text and the  simple peel off coupon with deadened adhesive on the back. The peel-off coupons are usually collected at check out and the savings are immediate. 

How to Apply Coupon Labels

There are two basic ways to apply your new coupon labels. The method you use is dependent on whether your products are on the manufacturing line or already offline or in-store. 

• Towa Hand-Held Labeler

When your products are already at the store or at the warehouse, you can apply the labels by hand (labor-intensive!) using an affordable hand-held labeling tool. We would recommend something like the Towa hand-held labeler. Available in six different sizes, the Towa is perfect for small labeling jobs and on-demand labeling.

If you plan to use a hand-held labeler to apply your coupon labels, remember that your labels need to be wound on a 1" core and the roll has to be no more than about 5" in diameter.

This method is labor intensive because you have to swipe the labeler on each product, one at a time. If you have a lot of items to label, this could take a while!

 

•  Automated Label Applicators

If you plan ahead and can label your products while still being manufactured on a conveyor line, you can use one of the many labeling systems on the market.

We would recommend either a PackLeader labeling system or a Weber Alpha Compact label applicator. Automated labeling methods like this are meant for high-volume labeling that also requires close accuracy (like your coupon label).

Depending on the shape of your product and the speed of the line, you can choose from a range of systems including the PackLeader 501 for round containers like beverages or the Weber Alpha Compact which is perfect for applying labels to the top or sides of a product.

Both systems are economical yet full of advanced features like rugged die-cast aluminum construction, single-key calibration, automatic recognition of missing labels, in-production speed adjustment, and more.

An example of a tricky application is this coupon label applied to a clamshell plastic container filled with trail mix. The clamshell lid is recessed so the label needs to be blow onto the top of the clamshell using a Alpha Tamp-Blow labeling system. The label is brought to within a 1/4" of the product (clearing the lip) and is then blown onto the lid. 

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Topics: Label Applicators, Labels, Digital Labels, Food Labels, coupon labels


Get Your FREE Registration To MODEX 2018 In Atlanta!

Posted by Chris Erbach

Mar 13, 2018 7:42:00 AM

 

 

 
You're invited to attend MODEX 2018 next month in Atlanta, GA!  Register for a free pass to MODEX 2018 and see the latest innovations in automated packaging systems and materials. 


Weber Packaging Solutions will be exhibiting in Booth #1957 and we would love to have you stop by. We will be showcasing new high-speed label applicators, variable-height  printer-applicators, continuous ink jet coders and, of course, thousands of labels. 
 
In our booth we will have the Weber Model LA-6000, our variable-height, high-speed label printer-applicator built for distribution centers. 
Watch the LA-6000 label printer applicator video

We will also feature a couple of other systems in our booth:

Be sure to send me an email if you'd like a private tour of our new system at the show. 

So sign up now to get your free registration for MODEX 2018. Hope to see you there!


Watch a video about the Weber LA-2050 label printer-applicator featuring a Sato CLNX label printer.  

Weber LA-2050 Label Printer Applicator

 

Articles you might be interested in...

  

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Topics: Label printer applicator, LA-2050, Variable-height labeling, label printer applicators, Trade Show, Label Applicators, Labels, Labeling Systems


3 Things We Learned About Craft Beer Packaging at CBC2016

Posted by Margaret O'Leary

May 10, 2016 8:56:38 AM

The Craft Brewers Conference's BrewExpo was an exciting and informative event for Weber. We talked to brewers from all over the world about their craft beer packaging problems. And we learned quite a bit about their challenges as they're just starting out or beginning to grow out of their current processes. The show itself included 10,000 brewers and more than 800 exhibitors.

It's clear that craft beer is a fast-growing industry. While beer overall has been trending down, craft beer has continued to rise nearly 13% last year. This show encompassed not just the major players in craft beer but also the brewery-in-planning people who are just starting out. BrewExpo  gave them a great opportunity to learn about the business and also talk to the experts of everything from brewing equipment to the final packaging details.

So what challenges are craft brewers facing today?

4,400 Brewers in US = Growing Competition for Your Brand

Craft beer is growing at an unprecedented rate and there are now more breweries in the US than ever before. With over 4,400 breweries (and growing!), brewers are facing even more competition for the hearts of beer lovers. As you start to grow your brewery, consider how your final package stands up to the competition on the store shelves.

Getting your beer to sell outside of your taproom or local area is key for your distribution growth. To get customers interested, you have to take the time to tell your brand's story through your craft beer label design. It has to be unique and memorable. The most popular labels in our booth at CBC were the metallic material labels especially ones that had the reflective qualities built into the design. We got a lot of comments about those because the artwork really pops off the label.

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Topics: Labels, Digital Labels, Trade Show, Beer Labeling


Get the highest quality labels with HD Flexo printing

Posted by Margaret O'Leary

Mar 15, 2016 9:13:39 AM

Prime decorative labels play a major role in selling your product. The design, the materials and print quality are reflective of your brand and, as they sit on a crowded store shelf, they are quickly being compared to the competition's packaging. To print the highest quality labels, flexographic label converters are moving to HD Flexo printing to produce the boldest and sharpest label images possible on a flexo press.

When you hear HD quality you're probably thinking high-definition television. Much like high-def TV technology increased the clarity of our TV picture, HD Flexo plates are vastly improving print quality in labels. 

What is HD Flexo?

Using Esko's plate making software, the plate making process essentially creates flexographic printing plates that print at the same quality as gravure and offset printing. You'll get more vibrant colors, stronger solids and smoother vignettes. The labels will print sharper images and text with better definition of the screening dots.

We've see the biggest benefit of this type of printing with cosmetic and health & beauty labels because they usually include human faces which can be difficult to print with flexo plates.  It also makes a big difference in image quality for food designs and other labels that contain detailed artwork.

Let's take a look at the difference between the old flexo process and the new HD system below. Notice the smooth edges on the letters and the rounder and clearer dots on the HD Flexo? 

 Here's an example of the difference you'll see with artwork that shows faces. 

 

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Topics: Labels


A New Way to Purchase Blank Labels Online

Posted by Margaret O'Leary

May 7, 2015 9:00:00 AM

When we need information about a product we want to purchase, most of us instinctively reach for Google and do a quick search on our computer, or more often, our smart phone or tablet. Google serves up more results than any other search engine and companies need to be found in searches to be successful.

Recently Google put a lot of websites in a bit of a panic when they announced that they were changing their search algorithms, that mathematical formula they use to decide which sites are more relevant to your search and are then served up in your results. Google uses these to decide whether your company shows up on page 1 or page 100.

The new algorithms measure a web site's mobile responsiveness or how it is viewed on a mobile device.  If it meets the new guidelines, it will be ranked higher and be found sooner. If not, you probably move down.  Basically, if your site didn't adjust for mobile it could be harder for customers to find your business online.

The trend towards mobile browsing and shopping has been on the rise for years now and recently has reached a point where you can't ignore it. Today more people use search engines on their mobile devies than they do on PCs. We wanted to share this information with you because a lot of our label customers are small businesses with eCommerce websites and it's something we're experiencing first hand. 

Almost exactly five years ago we started our eCommerce site, Go-Label.com, to sell our stock blank labels, printers and other labeling accessories. This gave our customers a way to order labels right when they needed them, and with a credit card which sped up the transaction. At the time Weber was just excited to give people the option to purchase labels online, but now we're finding more and more of our visitors are using mobile devices to browse the Go-Label site. People are making better use of their time by doing their product research while on public transportation or getting quick answers while in a meeting by jumping online.

And now we're responding to the way they want to shop and the way they now browse by launching a more responsive, mobile-friendly Go-Label.com

Be sure to take a look at our newly redesigned site! It changes it's design depending on the device or type of computer you are using.

And to celebrate our fifth birthday and the launch of this new site, we're have a special offer. Use the code newsite10 to get 10% off your next labeling supplies order. Go-Label has great products, it's easy to use, and it has the best prices for hundreds of items. Use the promo code to buy labels, printers or accessories now through May 31st 2015.

 

 

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Topics: Labels


6 Ways to Make Your Juice Label Stick Out

Posted by Margaret O'Leary

Jul 24, 2014 11:08:00 AM

 

If you enjoy fresh juice like I do, then you've probably noticed a lot more options lately. From the crowded shelves at Whole Foods to the new juice bars popping up around town there seem to be new companies with new flavors every day.

The local juice bars are starting to venture into bottling and distribution while established brands are growing beyond their regional Whole Foods locations and becoming available nationally. As the competition grows between juice brands, the question asked is how do you make your product stand above the others? We thought you'd be interested in a few ways to make your juice label stick out in the crowd.

Here are 6 tips for juice labels and packaging.

 

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Topics: Labels, Digital Labels