Labeling Innovations from Weber

The Craft Brewers Conference was cancelled for 2020, but we want to show you what Weber was planning to demonstrate in their booth. 

Every year we look forward to the craft brewing innovations, camaraderie and outstanding good time at the Craft Brewers Conference. Unfortunately, this year the show was cancelled due to the Covid-19 pandemic. We hope everyone was able to stay home and practice smart social behaviors that allowed everyone to stay healthy in this difficult environment.

But we really wanted to show you some of the things we had planned for our new booth at the CBC show. So Neal Oechsle, our Labeling Products Manager, would like to show you a few things that can improve your craft beer labeling.

Weber can help you improve your craft beer brand by helping you get high-quality labels and economic prices. Craft beer labels need to look unique, setting you apart from the crowd in the busy beverage aisle. And the labels need to be durable, water-resistant and smudge-proof. Weber can print your labels on their digital presses, so small label runs are very economical. We can use a variety of label stocks for special effects and can add foil and embossing to really make your label come alive. 

And our e-commerce site, Go-Label.com, is now offering a selection of custom digitally printed craft beer labels for your brand. We can take your artwork and print beautiful labels on a variety of label materials and protective coatings. These labels come in convenient rolls of 500 labels on 3" cores (also available in larger sizes - call for details).

Our custom-printed labels are perfect for limited runs and special times when you need between 500-5000 labels for your latest project. While Go-Label can supply much larger quantities if needed, that should be handled by one of our labeling experts available at 1.800.843.4242.

For more information on the PL-501, check out our web site.

As 2019 winds down, I just thought I would share some of the more interesting labels that we have printed this year. Weber prints digital labels for customers in a wide variety of markets and some of the designs are outstanding. 

Our digital label presses are constantly printing cool labels for everything from start-up companies to established industries looking to improve the look of their brand. So take a look at these gems and learn about the companies they represent! We like to support all our customers, large and small.

1. Hair of the Ferret - Crown Point, IN

A former Weber label customer, Dan and Sally Homner, are those kind of people who have the ability to turn a hobby that they love into a successful business. Hair of the Ferret Gourmet Salsa is a family-owned company that takes great pride in making the best salsa and hot sauces on the planet. Fresh ingredients (up to 12 varieties of peppers!) make all the difference.

Being huge salsa lovers, Dan and Sally started making salsa for friends and family. People loved it and after many accolades, they decided to take it to market in 1997. Literally. They took it to a Farmers Market and it was such a big hit that they decided to start a full-time business making salsa.

The name is is a tongue-in-cheek suggestion from one of their friends. It's such an outrageous name that people remember it and it stuck.

In 2018 they got a price increase from their current label vendor and started looking for a new label company. They also had a new product, Fred's Red hot sauce. We provided some cool samples of different label materials that would make their brand stand out from the competitors on the store shelf. 

Dan liked the idea of the metallic label material and he had our graphics department make his artwork come to life. The results speak for themselves. If you are a hot sauce collector, better get this one on your list! Available online at decent prices.

Barcodes can be found everywhere – whether on the food packaging in the supermarket, on the shipping package in logistics or on component parts in industrial production. It's no wo

nder, because they are an essential tool for Automatic Identification and Data Capture (AIDC). Scanning barcode labels with a device is just so much faster than entering information into a system by hand. In addition, it results in fewer errors because machines are simply more reliable in this task.

However, not all barcodes are the same. Among them is one that plays a key role in many industrial applications such as GS1 in Healthcare: the Data Matrix code. In this article, you will learn more about its particular benefits.

DataMatrix, barcode, QR code – what is the difference?

There are different types of barcodes. They can be divided into:

• one-dimensional (1D) barcodes where data is encoded in one direction only
• two-dimensional (2D) barcodes which encode data in the form of an area across two directions.

One-dimensional barcodes such as EAN codes consist of varying widths and spacings of parallel lines. They are also called linear barcodes.

Just like QR codes, datamatrix codes are 2D barcodes. They are usually square in shape and encode information in the form of square black and white dots, forming the so-called timing pattern. It can encode up to 1556 bytes or up to 3116 digits. At one edge you will also see ​​an L-shaped finder pattern consisting of two solid adjacent borders. This part helps scanners to locate and orient the DataMatrix code.

What was once farmland and an abandoned quarry has become a small piece of paradise in the northwest Chicago suburbs. Wild Onion Brewery is one of Chicago’s first craft breweries of the modern era, firing up their first batch of Paddy Pale Ale in 1996. Family-owned, and located just off Route 14 in Lake Barrington, IL, this small but mighty brewer has seen steady, well-managed growth for over 23 years.

With roots going back to the Kainz family dairy business in Chicago in the early 1900’s, founding brewer Mike Kainz had always been intrigued by family brewing stories. His grandfather and uncles had converted part of their dairy to beer production on the sly during Prohibition to keep thirsty Chicagoans happy in the 1920’s. There were stories of fermenting beer in stainless steel milk tanks and rolling barrels down the alley behind the dairy at night.

As an Economics/French major in college, Mike traveled to France for school and fell in love with the Belgian and German beers. He came home and started home brewing to create beers with more flavor than what was currently available in the USA. He just dabbled in the brewing art, and became quite proficient at it.

What do you do when you need a low-cost label printer, often at a remote location, able to print labels when you need them and maintain high quality?

Manufacturers often find custom food labeling and packaging a challenging process, especially transitioning from the warehouse to the store door.  There are many questions for manufacturers to answer, including:

• What do you need to include on your food labels?
• What’s the best process to get the food labels on the packaging in a consistent, efficient manner?

Having the right labeling is critically important for both your sales team and overall revenue, as well as for consumer information. This article will walk through what needs to be included on food labels, what the best process is for labeling, and how print-and-apply print engines work to make the process efficient and productive.

What’s Required on your Labels? 

Complying with complex regulations, which can vary from state-to-state, can be difficult for many people who create food products. You need a reliable and secure food-labeling system that guarantees not only content accuracy but also performance for the application (for example, sticking to a container that will be kept in cold, warm or wet environments).

So, what does your business need?

The FDA requires a statement of identity, net contents, a nutrition facts panel, ingredient statement, warnings for allergens, and the name and place of your business. The FDA does not require “use by”, “best buy,” or similar information on food. However, there is a proposed federal law to standardize food date information to make it easier for consumers to understand.

When applying labels, there are things you want to avoid. Two of the most important are:

• Obsolete labels with incorrect information
• Not having enough of the correct labels for your labeling run

These concerns are why you want to think twice about having “Best by” and similar label dates in your preprinted label with original artwork. While it’s possible to add dates to custom labels, it’s not the most productive or efficient option for your business. And ensuring you have enough labels for your products requires extra pre-planning that doesn’t always work out.